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Chapter 1, The Database of Intentions

1. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) The most visited websites on the Internet.
(b) A collection of stores that offered online services.
(c) Names and addresses of Internet users.
(d) Popular search terms.

2. What event is discussed in Chapter 1 as having indicated a change in American culture?
(a) The terrorist attacks of 2001.
(b) The start of the new millennium in January 2000.
(c) The creation of a super highway of information, called the Internet.
(d) The invention of the computer.

3. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?
(a) The products and services that Internet users are avoiding.
(b) The products and services that Internet users are offering.
(c) The products and services that Internet users are buying.
(d) The products and services that Internet users are planning to buy.

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