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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What refers to a longing or craving, as for something that brings satisfaction or enjoyment?
(a) Intention.
(b) Desire.
(c) Objective.
(d) Obstacle.

2. Boorstin concludes that the United States in now locked in a pattern of "____" in which "we have fallen in love with our own image."
(a) Social narcissism.
(b) Pseudo-reality.
(c) Creative narcissism.
(d) Capitalist thought.

3. Boorstin writes in Chapter 5 that "God himself becomes not a power but" what?
(a) An image.
(b) A nonentity.
(c) An advertisement.
(d) A myth.

4. What production company, recognizing that actors and actresses would demand higher pay if they became well known, refused to give their names?
(a) MGM.
(b) General Film Company.
(c) Paramount Pictures.
(d) Universal Studios.

5. When was Reader's Digest founded?
(a) 1911.
(b) 1949.
(c) 1900.
(d) 1922.

6. Boorstin writes that our enemies profit from the fact they are known only, or primarily, through their what?
(a) Politics.
(b) Images.
(c) Ideals.
(d) Reality.

7. In Chapter 5 - Section IV, Boorstin states, "By sharpening our images we have blurred all our" what?
(a) Reality.
(b) Vision.
(c) Media.
(d) Experiences.

8. In Chapter 5 - Section IV, Boorstin describes how the appearance of advertising has caused a movement from focusing on truth to focusing on what?
(a) Desire.
(b) Credibility.
(c) Need.
(d) Commerce.

9. What editor and co-editor of Publishers' Weekly guided the publication through much of the 20th century?
(a) Jefferson Andrews.
(b) Henry J. Williamson.
(c) Frederic Gershom Melcher.
(d) Neil Jackson Smith.

10. In Chapter 6 - Section I, Boorstin suggests that America return to its ____ and cease communicating with the rest of the world in image.
(a) Prestige.
(b) Ideals.
(c) Standards.
(d) Archetype.

11. What is the third characteristic of the image, according to Boorstin?
(a) It is passive.
(b) It is synthetic.
(c) It is believable.
(d) It is ambiguous.

12. What Muzak designer suggested that his company was more the business of programming than the business of music?
(a) Adolf Zukor.
(b) Carl Laemmle.
(c) Donald O'Neill.
(d) James Morrison.

13. What major movie studio did Carl Laemmle originate?
(a) Paramount Pictures.
(b) Universal Studios.
(c) General Film Company.
(d) MGM.

14. Boorstin suggests that the graphic revolution and what else are mostly responsible for the abridgment and the mass production of art?
(a) Democracy.
(b) Media.
(c) Commercialism.
(d) Capitalism.

15. Boorstin writes that we are left with the "invention of experience" rather than its what?
(a) Depiction.
(b) Reality.
(c) Creation.
(d) Discovery.

Short Answer Questions

1. What refers to inexpensive fiction magazines published from 1896 through the 1950s?

2. Boorstin suggests in Chapter 6 - Section III that Americans live in a sort of what?

3. The fourth aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?

4. What company advertised the fact that the bottles were "steam-sterilized," neglecting to mention the fact that all the other beer companies used the same process?

5. Boorstin writes in Chapter 6 - Section III, "We fill our lives not with experience but with the ____ of experience."

(see the answer keys)

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