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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In Chapter 5, Boorstin asserts that we have made a shift from moral value to what value?
(a) Commercial.
(b) Independent.
(c) Religious.
(d) Narcissistic.

2. What major movie studio did Carl Laemmle originate?
(a) Paramount Pictures.
(b) Universal Studios.
(c) MGM.
(d) General Film Company.

3. What refers to something that exists independently of ideas concerning it?
(a) Action.
(b) Reality.
(c) Experience.
(d) Pseudo-event.

4. Boorstin claims that in the effort to make art and literature accessible to all, these forms of expression were what?
(a) Embellished.
(b) Disembodied.
(c) Diminished.
(d) Destroyed.

5. Boorstin writes that we are left with the "invention of experience" rather than its what?
(a) Depiction.
(b) Discovery.
(c) Creation.
(d) Reality.

6. What is the fourth characteristic of the image, according to Boorstin?
(a) It is vivid.
(b) It is synthetic.
(c) It is believable.
(d) It is ambiguous.

7. In Chapter 5 - Section IV, Boorstin describes how the appearance of advertising has caused a movement from focusing on truth to focusing on what?
(a) Desire.
(b) Commerce.
(c) Credibility.
(d) Need.

8. Daniel J. Boorstin was appointed twelfth Librarian of the United States Congress from 1975 until when?
(a) 1987.
(b) 1979.
(c) 1982.
(d) 1994.

9. What is the first characteristic of the image, according to Boorstin?
(a) It is synthetic.
(b) It is believable.
(c) It is simplified.
(d) It is ambiguous.

10. Boorstin writes that advertising helps to make a shift from what is true to what is what?
(a) Honorable.
(b) Believable.
(c) Desired.
(d) Perceived.

11. The second aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Ambiguity.
(b) Appeal of the half-intelligible.
(c) Appeal of the contrived.
(d) Appeal of the self-fulfilling prophecy.

12. What refers to a physical likeness or representation of a person, animal, or thing, photographed, painted, sculptured, or otherwise made visible?
(a) Ideal.
(b) Archetype.
(c) Prestige.
(d) Image.

13. In Chapter 6 - Section I, Boorstin asserts that America has experienced a move from what to images?
(a) Morals.
(b) Thoughts.
(c) Concepts.
(d) Ideals.

14. Boorstin begins Chapter 5 - Section II discussing the differences between "ideal-thinking" and what?
(a) Concept thinking.
(b) Logic thinking.
(c) Image thinking.
(d) Commercial thinking.

15. Where is Reader's Digest based?
(a) Portland, Oregon.
(b) San Francisco, California.
(c) Chappaqua, New York.
(d) New York, New York.

Short Answer Questions

1. What is the name of a small press capable of printing small-format pieces such as billheads, letterheads, business cards, and envelopes?

2. Boorstin writes in Chapter 6 - Section III, "We fill our lives not with experience but with the ____ of experience."

3. In Chapter 6 - Section I, Boorstin suggests that America return to its ____ and cease communicating with the rest of the world in image.

4. What word does Boorstin suggest we created out of the need to express the specialness of that which is real, in Chapter 6 - Section III?

5. What is the science of language, including phonetics, phonology, morphology, syntax, semantics, and pragmatics?

(see the answer keys)

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