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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-10.

Multiple Choice Questions

1. In Chapter 5, who is Naylor is seated onstage next?
(a) Gordon Craighead.
(b) A kid dying of cancer.
(c) Oprah.
(d) Ron Goode.

2. What does Bliss remember most clearly about Heather Holloway in Chapter 7?
(a) Her feet.
(b) Her perfume.
(c) Her laugh.
(d) Her body.

3. How does Naylor open his appearance on the Oprah show in Chapter 5?
(a) With a joke.
(b) By giving everyone a free pack of cigarettes.
(c) By shaking Ron Goode's hand.
(d) By presents a pie chart.

4. What criticism does Naylor make to Sven about the marketing campaign in Chapter 7?
(a) It needs to be more diversely populated.
(b) It needs to be more wordy.
(c) It needs to be less colorful.
(d) It needs to be less effective.

5. What does BR refuse from Naylor at the beginning of Chapter 4?
(a) A cigarette.
(b) Coffee.
(c) A bribe.
(d) Small talk.

Short Answer Questions

1. With what television journalist does Polly have an interview regarding fetal alcohol syndrome in Chapter 7?

2. What news did Naylor accidentally announce on air as a television announcer?

3. How does Oprah treat Nick Naylor backstage in Chapter 5?

4. What type of medical condition has recently been linked to smoking in Chapter 1?

5. What is the topic of the story of the audience member who interrupts Nick Naylor at the conference in the Prologue?

(see the answer key)

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