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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-10.

Multiple Choice Questions

1. Which of the following is a historic event that popularized smoking cited by by Naylor in Chapter 4?
(a) The advent of television.
(b) World War I.
(c) Development of modern grocery stores.
(d) Air travel.

2. In Chapter 9, what words does Heather use to describe Nick's assertion that he works for tobacco to pay the rent?
(a) The moral equivalency principle.
(b) Yuppie Nuremberg defense.
(c) Aww-shucks rationalization.
(d) Fantastical disassociation.

3. What criticism does Naylor make to Sven about the marketing campaign in Chapter 7?
(a) It needs to be less colorful.
(b) It needs to be more wordy.
(c) It needs to be more diversely populated.
(d) It needs to be less effective.

4. Which Nazi leader does Gordon Craighead compare Nick to in Heather's article?
(a) Albert Speer.
(b) Martin Bormann.
(c) Joseph Goebbels.
(d) Adolf Eichmann.

5. What uncharacteristic act does BR take regarding Nick at the beginning of Chapter 9?
(a) He publicly thanks him.
(b) He gives him the day off.
(c) He hugs him.
(d) He apologizes.

Short Answer Questions

1. What plan does the Captain tell Naylor that BR has come up with in Chapter 6?

2. In what state did the shooting that Bobby Jay Bliss is trying to spin in Chapter 2 take place?

3. At the beginning of Chapter 9, what does the Captain insist be done for Nick?

4. What was Lorne Lutch's occupation before he got cancer?

5. What news did Naylor accidentally announce on air as a television announcer?

(see the answer key)

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