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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Which program begins in 1996, changing GE's culture?

2. How does Department of Justice investigation against GE end?

3. To what is part of GE's annual $50 billion in goods and services transferred?

4. What is the term Jack coins for the process of people sitting down together spontaneously to hash out a complex issue?

5. Which aspect of the business complementary to GE fits well with GE's aircraft engine industry?

Short Essay Questions

1. Briefly tell how employee surveys change GE in the mid 1990s and what results from the surveys.

2. Who is Jack's successor and where is he introduced?

3. What is the cause of Kidder, Peabody's legal trouble when GE is purchasing it and what scandal arises after the purchase is complete?

4. Discuss the rankings of GE's television stations CNBC, MSNBC and NBC in 2001. Why is NBC's ranking important?

5. Why does GE pass up opportunities to acquire high-tech companies in the late 1990s?

6. How does Jack learn to play golf and why is the sport important to him?

7. As Jack reflects on his GE career, what qualities does he consider to be successful in business?

8. How do technology and information systems change GE's service business fundamentals?

9. What are Jack's predictions about business with China?

10. How and why does e-business affect GE's customer service.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

A main character in a work of fiction has both good and bad qualities, giving the character dimension. In nonfiction, the main character is known as the subject. Jack is the subject of his own book. What are Jack's bad qualities? Support your answers.

Essay Topic 2

Irony is the contrast between what is expected and what actually happens. There are three types of irony: verbal, situational, and dramatic. Identify and discuss two different examples of irony in the book. Which type of irony are they? What is expected and what actually occurs in your examples?

Essay Topic 3

Briefly discuss the focus of Six Sigma. What is its importance to GE?

(see the answer keys)

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