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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What was the single biggest obstacle facing the television station now owned by GE?
(a) The spread of satellite TV.
(b) The spread of cable TV.
(c) The spread of reality show popularity.
(d) The spread of HDTV.

2. According to Jack, what is growing services all about?
(a) Insurance.
(b) People.
(c) Profits.
(d) Public relations.

3. What does Jack learn when he makes a trip to the company's facilities in Japan?
(a) There are already 14 women holding key positions.
(b) The women working there did not meet his standards.
(c) Japanese women don't want to work for GE.
(d) There are only 3 women holding key positions.

4. Which deal secures Japanese distributor Nagase & Co. as GE's new partner?
(a) The NAFTA deal.
(b) The Japanese-American sanction.
(c) The Mitui Petrochemical deal.
(d) The Japanese-American deal.

5. Who transforms GE Capital from a purely financial business into a thriving business that uses deal-making for operational skills?
(a) Interns.
(b) Former college classmates of Jack's.
(c) Talent from GE's industrial business.
(d) Members of Elfun.

6. As Jack expands GE into globalization, what happens to U.S. jobs and facilities?
(a) They are shut down completely.
(b) Nothing changes.
(c) They flourish.
(d) They are reduced.

7. Who does Jack defeat in a 36-hole golf match played in Nantucket?
(a) Bill Gates.
(b) Scott McNealy.
(c) Warren Buffet.
(d) Frank Rooney.

8. What is GE's only truly global business in the 1980s?
(a) Finances.
(b) Plastics.
(c) Credit.
(d) Televisions.

9. What most improves Jack's golf game?
(a) Watching golf videos throughout the week.
(b) Motivational yoga before hitting the greens.
(c) Breaking down the mechanics to teach his wife.
(d) Private lessons from Tiger Woods.

10. Who initially questions GE's quality of products and services?
(a) Human resources.
(b) A governmental investigation.
(c) Employees.
(d) Jack.

11. What kind of acquisitions does Jack pass up in the late 1990s?
(a) Women-owned companies.
(b) Work-from-home companies.
(c) High-tech companies.
(d) Grant-funded companies.

12. To which former U.S. president was Roger Ailes a political adviser?
(a) Ronald Regan.
(b) Gerald Ford.
(c) George H.W. Bush.
(d) George W. Bush.

13. Which aspect of GE's business is the first to introduce long-term service contracts for the company?
(a) Medical systems.
(b) Appliances.
(c) Lighting.
(d) Credit and financial.

14. GE pays $3.5 million as punishment for its use of PCBs. What does the money fund?
(a) River cleanup.
(b) A governmental bribe.
(c) Smog cleanup.
(d) Landfill cleanup.

15. What is more important than strategy development?
(a) Getting the right people.
(b) Knowing what stock holders want.
(c) Advertising.
(d) Hiring employees that don't demand a lot of benefits.

Short Answer Questions

1. To what does Jack credit the success of GE Capital?

2. How long does it take GE to build the number 1 ultrasound imaging technology?

3. Who was ranked as the Number 1 CEO golfer by Golf Digest?

4. What is the term Jack coins for the process of people sitting down together spontaneously to hash out a complex issue?

5. Which India-based company becomes a GE partner in developing low-end, low-cost medical systems products?

(see the answer keys)

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