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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 18, When to Fight, When to Fold.

Multiple Choice Questions

1. How much has the PCB levels in fish dropped since the congressional act?
(a) 90 percent.
(b) 85 percent.
(c) 20 percent.
(d) 10 percent.

2. Which two new-hires become important advisers to Jack for the remainder of his career with the company?
(a) Bud and Lou.
(b) Art and Paul.
(c) Bill and Ted.
(d) Dennis and Bob.

3. How does Jack describe himself in Chapter 4 when he becomes a businessman?
(a) Overwhelmed.
(b) Insane.
(c) A braggart.
(d) Confident.

4. Who loves the idea of melding manufacturing with financial ingenuity?
(a) Bob.
(b) Jack.
(c) Reg.
(d) Tom.

5. In which year was Jack appointed as CEO?
(a) 2005.
(b) 1990.
(c) 2000.
(d) 1980.

Short Answer Questions

1. What kind of acquisitions does Jack pass up in the late 1990s?

2. What is Jack's vision for GE?

3. Which medical equipment becomes the fastest selling CT scan, with a tube life of 500,000 scans?

4. What is the evaluation system that works well for several years, until employees find a way to "game" it?

5. What does Jack learn from GE veterans about the company's routine employee appraisals?

(see the answer key)

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