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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11, The People Factory.

Multiple Choice Questions

1. What service began in 1993 to help dealers sell their appliances?
(a) In-house financing.
(b) GE Credit Corp.
(c) Store credit.
(d) Visa.

2. What kind of environment does Jack say is best for making necessary changes and modernizing the company?
(a) Formal.
(b) A business-type monarchy.
(c) A dictatorship.
(d) Informal.

3. Jack says it is important for managers to know when...
(a) To quit and when to fire.
(b) To walk away and know when to run.
(c) To hug and when to kick.
(d) To hold them and when to fold them.

4. Who blows up one of GE's factories?
(a) Coplan.
(b) Drickerson.
(c) Jack.
(d) Gutoff.

5. What was the accepted business philosophy of the 1980s?
(a) If a business is profitable, save money by laying off a few people.
(b) If a business is profitable, sell while the stock shares are high.
(c) If a business is profitable, constantly find ways to make it more profitable.
(d) If a business is profitable, don't get out or change it.

Short Answer Questions

1. Which magazine features Jacks "No. 1 or No. 2" strategy in a cover story?

2. What does Jack learn he must do in order to succeed at GE?

3. Which two new-hires become important advisers to Jack for the remainder of his career with the company?

4. Which electrical insulator is deemed a hazardous material by the EPA?

5. What is Jack's highest level of education when he begins working at GE?

(see the answer key)

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