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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 23, "Go Home, Mr. Welch".

Multiple Choice Questions

1. Which three TV shows turn around the entertainment sector of the GE-owned company?
(a) Roseanne, 20/20 and L.A. Law.
(b) Frasier, Friends, and ER.
(c) Designing Women, 60 Minutes, and The Jeffersons.
(d) The Simpsons, Married with Children, and Get a Life.

2. What attitude best describes the investment banking firm employees?
(a) Lack of confidence due to the scandal.
(b) Winners at all cost.
(c) Backstabbing for higher raises.
(d) Overvalued ideas about themselves.

3. Which non-labor department does Jack expand at his plastics facility in the 1970s?
(a) Marketing.
(b) Catering.
(c) Construction.
(d) Mail Room.

4. Which country's air force benefits from laundered GE money?
(a) Iran.
(b) Afghanistan.
(c) Israel.
(d) United States.

5. Which American president called for volunteers to fill in where government's role had been reduced?
(a) Harry Trumann.
(b) John Kennedy.
(c) Ronald Regan.
(d) George W. Bush.

Short Answer Questions

1. Which program begins in 1996, changing GE's culture?

2. In which two areas of CEO duties does Jack quickly see he lacks skills?

3. What results in greater customer intimacy for GE?

4. What price does GE pay to purchase RCA?

5. As Jack attempts to buy the business that complements GE in various areas, what stumbling block does he face?

(see the answer key)

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