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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?
(a) What goes up, must come down.
(b) Every cloud has a silver lining.
(c) Finding a better way every day.
(d) Looking for the pot of gold at the end of the rainbow.

2. Who submits his resignation immediately after the announcement that Jack has been named CEO?
(a) Reg Jones.
(b) Roy Johnson.
(c) Bill Druckerman.
(d) Paolo Fresco.

3. What results in greater customer intimacy for GE?
(a) Financial services investments.
(b) Medical investments.
(c) Improved public relations.
(d) Technology investments.

4. What does GE implement to produce positive growth results and exceed the company's goal?
(a) Mind- and market-expanding.
(b) New eco-friendly ideas.
(c) New energy saving light bulbs.
(d) Old-fashioned company picnics.

5. Which aspect of GE's business is the first to introduce long-term service contracts for the company?
(a) Medical systems.
(b) Credit and financial.
(c) Appliances.
(d) Lighting.

Short Answer Questions

1. What does QMI stand for?

2. According to Jack, what is growing services all about?

3. What company does Jack try to buy to increase GE's exposure?

4. Where does Jack move to when he's promoted as one of five sector executives?

5. Where are the two shops acquired by GE that reduce the company's cost of servicing engines?

(see the answer key)

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