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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. What does GE implement to produce positive growth results and exceed the company's goal?
(a) Old-fashioned company picnics.
(b) New energy saving light bulbs.
(c) New eco-friendly ideas.
(d) Mind- and market-expanding.

2. Which company originally used QMI?
(a) Chrysler.
(b) Target.
(c) Ford.
(d) Wal-Mart.

3. Where does Jack move to when he's promoted as one of five sector executives?
(a) Fairfield.
(b) Fairchild.
(c) Fairton.
(d) Fairbanks.

4. Which two new-hires become important advisers to Jack for the remainder of his career with the company?
(a) Bud and Lou.
(b) Art and Paul.
(c) Bill and Ted.
(d) Dennis and Bob.

5. Which company originally started the concept of QMI?
(a) Chrysler.
(b) Wal-Mart.
(c) Ford.
(d) General Electric.

Short Answer Questions

1. What results in greater customer intimacy for GE?

2. In Chapter 13, when does GE deadline its goal to become a $100 billion company with $10 billion in profits?

3. Who throws a huge party for Jack to introduce him to important people?

4. What plays an important role in growing GE's services?

5. What company does Jack try to buy to increase GE's exposure?

(see the answer key)

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