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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who is the cultural icon for females of all ages, from childhood to womanhood, according to Emily Prager?

2. Who is one of the heroes mentioned by Jenny Lyn Bader?

3. Fill-in the blank. Gender coding is _________.

4. What is the main point of the essay "The New Sexual Stone Age," by Andre Mayer?

5. What is the real competition in sports, according to the textbook authors?

Short Essay Questions

1. How does Martha Stewart represent the culture of consumption, according to "The Assault on Martha Stewart," by Mark Caldwell?

2. What is the main argument of the essay "Athletics 101: A Change in Eligibility Rules is Long Overdue," by Frank Deford?

3. What does the semiotic reading of a show like Sex and the City reveal, according to the textbook authors?

4. Why is semiotics of sports crucial?

5. What is the Elvis effect, according to Paul C. Taylor?

6. What are the conflicting values in the essay by Rina Swentzell, "Conflicting Landscape Values: The Santa Clara Pueblo and Day School?"

7. How do toys reflect the changing culture and attitudes?

8. What is the Pueblo American Indian perception of space and its utilization? How does this conflict with the Euro American perception of space utilization?

9. What is a gender code?

10. How did baseball become a national pastime?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Advertising is everywhere. How do the markets target you and your classmates into becoming consumers? Apply the semiotic method to analyze consumption as one of the aspects of popular culture.

Essay Topic 2

While FCC (Federal Communications Commission) regulates profanity and indecency, it allows violence, often the extreme kind, on TV as well as in movies. Should the FCC's role involve regulating violence?

Essay Topic 3

What did you learn about the history of American advertising from the chapter "Brought to You B(u)y: The Signs of Advertising?" How is the history of American advertising linked to the advancement of technology?

(see the answer keys)

This section contains 766 words (approx. 3 pages at 300 words per page) View a FREE sample