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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who is an outlaw hero, according to Robert Ray, the writer of "The Thematic Paradigm?"

2. What is the factor that changed the semiotic message carried out by the cell phone?

3. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?

4. Who is the author of the essay, "More Factor?"

5. What is Michael Parenti's argument in "Class and Virtue?"

Short Essay Questions

1. What do the designer and brand signs represent?

2. What is an archetype? Give two examples.

3. What are the factors that may influence semiotic interpretation?

4. How do advertisements perpetuate gender stereotyping?

5. What is one addiction that all businesses really like their customers to keep?

6. What archetype does the movie Pretty Woman represent? What are the archetypes for the hero (Richard Gere) and the heroine (Julia Roberts)?

7. Why is it important to do a semiotic analysis of American film?

8. When did the Energizer bunny ad appear? How is it a cultural icon in terms of success?

9. What are popular signs of life?

10. What is commodification of desire?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What is the impact of reality TV shows on children? Take a reality show as an example to do a semiotic analysis of its potential impact on middle school children watching it.

Essay Topic 2

How is inferential racism prevalent around us through positive and negative images of racial minorities? Give some examples to support your arguments.

Essay Topic 3

Compare the similarities and difference involved in the semiotic analysis of a fiction book and a TV show.

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