View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the primary role of the market researcher?
(a) Surveying the customers about their buying habits.
(b) Surveying the markets to report on what products are popular.
(c) Researching where and how customers buy the products.
(d) Developing a customer personality profile that could be used by the advisers to sell products.

2. What does the essay "Braveheart, Babe and the Contemporary Body" by Susan Bordo examine?
(a) Women's bodyimages issues and the advertsing cultural norms.
(b) Women's bodyimage issues and their courage.
(c) Just do it culture and women's courage in dealing with the cultural norms.
(d) Just do it culture and the media message.

3. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?
(a) How Asian women in film have no joy or luck.
(b) Asian women characters in Joy Luck Club.
(c) Stereotypical depiction of Asian women.
(d) The issues faced by Asian women characters in film.

4. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Bad girl who is a conformist.
(b) Good girl who deals with society that has problems.
(c) Good girl who is a conformist.
(d) Bad girl who deals with society that has problems.

5. What is the main purpose of malls?
(a) Provide a variety of products that enrich American life.
(b) Provide entertainment, goods, and services.
(c) Provide public space for kids and teenagers to hang around.
(d) Provide quality products such as designer brands and public space.

Short Answer Questions

1. What is the name of the film used by Linda Seger in her essay "Creating the Myth?"

2. What are some motivators typically used in ads?

3. Who is the author of "Asian Women in Film: No Joy, No Luck?" .

4. According to the authors, why do people buy a product?

5. What does the phrase "Commodification of desire" refer to?

Short Essay Questions

1. What is the earliest sign of American consumption of "more?" When did that happen?

2. Taking the example of blue jeans, explain how a product undergoes a transformation as a cultural symbol.

3. What is the image projected by an American mall? What is the real image?

4. What do the designer and brand signs represent?

5. What method do the authors introduce to study popular culture?

6. What is Democracy of Afflictions? Name some of the products that are sold under this theme.

7. What are some examples of popular culture?

8. How do advertisements perpetuate gender stereotyping?

9. What is one addiction that all businesses really like their customers to keep?

10. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?

(see the answer keys)

This section contains 848 words (approx. 3 pages at 300 words per page) View a FREE sample