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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at the facts and their connection to the sign.
(b) By looking at how things and facts are related to one another.
(c) By looking at the relationship between the image and the message.
(d) By looking at diverse opinions and how they are related to the sign.

2. Which company's All-Bran ad promoted their product as a cancer preventing food?
(a) General Mills.
(b) Malt-O-Meal.
(c) Kellogs.
(d) McKee foods.

3. What is the purpose of the Standards and Practices staff?
(a) Prevent the program from showing content and language that is culturally insensitive and inapproriate.
(b) Prevent the program from showing content and language that is unsuitable for the viewers.
(c) Prevent the program from showing content and language that is sexist and inappropriate.
(d) Keep the programs from having legal problems with the FCC and other bodies.

4. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of pop culture.
(b) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(c) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(d) Semiotic method refers to recognition, analysis, and interpretation of signs.

5. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its symbolism.
(b) Its interpretation.
(c) Its usefulness.
(d) Its message.

Short Answer Questions

1. What are consumer interests encoded in?

2. According to Anne Norton, what does catalog shopping lead to?

3. What does Amanda Fazzone claim in her essay "Boob Tube?"

4. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?

5. What is the impact on children of schadenfreude in reality TV shows?

Short Essay Questions

1. What method do the authors introduce to study popular culture?

2. What is the earliest sign of American consumption of "more?" When did that happen?

3. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?

4. What is the paradigm presented by Robert Ray in the "The Thematic Paradigm?"

5. What archetype does the movie Pretty Woman represent? What are the archetypes for the hero (Richard Gere) and the heroine (Julia Roberts)?

6. How are Asian women represented in American movies? How does it reinforce the image held by society?

7. How do advertisements perpetuate gender stereotyping?

8. What is Democracy of Afflictions? Name some of the products that are sold under this theme.

9. What is an archetype? Give two examples.

10. What are some examples of popular culture?

(see the answer keys)

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