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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does glocalization refer to?
(a) Competing with local markets across the world.
(b) Outsourcing work to local businesses across the world.
(c) Adapting a global product to fit a local market.
(d) Globalization of American products in local markets.

2. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?
(a) How Asian women in film have no joy or luck.
(b) The issues faced by Asian women characters in film.
(c) Asian women characters in Joy Luck Club.
(d) Stereotypical depiction of Asian women.

3. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) Pearl Harbor.
(b) The Princess Diaries.
(c) Shrek.
(d) Jurassic Park III.

4. What is the essay, "Creating the Myth" about?
(a) Sci-fi character patterns.
(b) Mythological character patterns.
(c) How movies represent the myth.
(d) Classic hero patterns.

5. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?
(a) Shoes and socks.
(b) Shaving cream and hairbrushes.
(c) Lipstick and mascara.
(d) Mouthwash and antibacterial wipes,

Short Answer Questions

1. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"

2. Why are shows like West Wing popular, according to Todd Davis?

3. According to Anne Norton, what does catalog shopping lead to?

4. Who is the author of the essay, "More Factor?"

5. What is the factor that contributes to the showing of violence in the movies, according to Vivian C. Sobchack, in "The Postmorbid Condition?"

Short Essay Questions

1. What are popular signs of life?

2. What are the key arguments in the essay "Signs of Intelligent Life on TV?" Please name two TV shows cited by the author that support her key arguments.

3. What is one addiction that all businesses really like their customers to keep?

4. What archetype does the movie Pretty Woman represent? What are the archetypes for the hero (Richard Gere) and the heroine (Julia Roberts)?

5. What is commodification of desire?

6. What is the first step in semiotic writing as recommended by the authors?

7. How does Jack Solomon employ semiotic analysis to study the culture of American advertising?

8. What is an archetype? Give two examples.

9. According to Michael Parenti, the author of "Class and Virtue," how does the movie Pretty Woman represent class and virtue?

10. What are the factors that may influence semiotic interpretation?

(see the answer keys)

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