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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's identity and wisdom.
(b) Customer's satisfaction with the product.
(c) Customer's middle or upper class status.
(d) Customer's fine taste in choosing quality products.

2. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?
(a) Status and power.
(b) Language and gang signs.
(c) Class and gender.
(d) Race and ethnicity.

3. What does Amanda Fazzone claim in her essay "Boob Tube?"
(a) Female TV actors and participants are rated for their sex appeal and not for their brains.
(b) Female TV actors and participants are rated for their sex appeal as well as their intelligence.
(c) TV shows focus too much on women's breasts and not on their talent.
(d) TV shows focus on women's glamour and not their sense of style.

4. What was the theme of most of the movies in post 9/11 era as pointed out by Patrick Goldstein in "The Time to Get Serious Has Come?"
(a) Patriotism.
(b) War.
(c) Escapism.
(d) Terrorism.

5. Why are shows like West Wing popular, according to Todd Davis?
(a) They are about American government and show the real issues.
(b) They are about the white house and show inside scenaios.
(c) They are about the American President and are informative.
(d) They are non-threatening and make the audience feel comfortable.

Short Answer Questions

1. What does the metaphoric essay title, "Addictive Virus," refer to?

2. What is the primary role of the market researcher?

3. According to Anne Norton, what does catalog shopping lead to?

4. Who is the pioneer of Semiotics?

5. Who is the author of the essay, "Signs of Shopping?"

Short Essay Questions

1. What method do the authors introduce to study popular culture?

2. What are some examples of popular culture?

3. How does Jack Solomon employ semiotic analysis to study the culture of American advertising?

4. Which businesses represent the current day version of American accumulation of land? What is the phenomenon associated with it?

5. What are the factors that may influence semiotic interpretation?

6. What is the Democracy of Goods according to Marchand?

7. Describe some of the key elements or processes involved in the semiotic analysis of TV programs.

8. When did the Energizer bunny ad appear? How is it a cultural icon in terms of success?

9. How are Asian women represented in American movies? How does it reinforce the image held by society?

10. What are popular signs of life?

(see the answer keys)

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