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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is the function of the Standards and Practices staff?
(a) Read the language and the situations that are presented in the TV programs.
(b) Edit the language and the situations that are presented in the TV programs.
(c) Approve the language and the situations that are presented in the TV programs.
(d) Write the language and the situations that are presented in the TV programs.

2. What does the term, semiotics, refer to?
(a) Study of popular culture.
(b) A writing process.
(c) Study of signs.
(d) Analysis of writing.

3. Fill-in the blank. The analysis of a television episode must involve ___________ .
(a) Analysis of the advertisements.
(b) The celebrities and their roles.
(c) Analysis of the dresses of the main characters.
(d) The explicit as well as implicit image.

4. What is the factor that influences one's semiotic interpretation?
(a) Facts.
(b) Opinions.
(c) Knowledge.
(d) Value system.

5. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with an unrelated desire
(b) Connecting the product with a desire to fit in.
(c) Connecting the product with fulfilling the American dream.
(d) Connecting the product with a desire to be rich.

6. What is an archetype?
(a) A type of model that represents a story.
(b) A model representing a mythological story.
(c) A version of the original model.
(d) An original model on which things can be patterned.

7. Who is the author of "Asian Women in Film: No Joy, No Luck?" .
(a) Suzie Wong.
(b) Helen Zia.
(c) Jessica Hagedorn
(d) Nancy Kwan.

8. What is the purpose of the Standards and Practices staff?
(a) Prevent the program from showing content and language that is unsuitable for the viewers.
(b) Keep the programs from having legal problems with the FCC and other bodies.
(c) Prevent the program from showing content and language that is culturally insensitive and inapproriate.
(d) Prevent the program from showing content and language that is sexist and inappropriate.

9. What does mass production and mass marketing that categorizes people result in?
(a) Reaching a large group of consumers.
(b) Stereotyping of consumers.
(c) Providing better service to various customer groups.
(d) Better service to consumers.

10. Who is the most popular talk show host of the 1980s?
(a) Oprah Winfrey.
(b) Phil Donahue.
(c) Jerry Springer.
(d) Regis.

11. What is the name of the film used by Linda Seger in her essay "Creating the Myth?"
(a) Star Wars.
(b) Jurassic Park
(c) Casablanca.
(d) Lord of the Rings.

12. What does glocalization refer to?
(a) Outsourcing work to local businesses across the world.
(b) Competing with local markets across the world.
(c) Globalization of American products in local markets.
(d) Adapting a global product to fit a local market.

13. What does a sign represent?
(a) A popular brand.
(b) A direction.
(c) A meaning or a message.
(d) An image.

14. What is the main argument of "Resisting the False Security of TV" by Tom Shales?
(a) Television should provide a sense of security during times of war and crises.
(b) The role of TV is to inform the people about what is happening during times of war and disaster.
(c) Television should not provide a false sense of security during war and national disasters.
(d) TV should protect people from the horrors of war and disasters.

15. Which of the following products is cited by the authors as a cultural icon?
(a) The Energizer bunny .
(b) Apple iPod.
(c) Nike shoes.
(d) Hello Kitty brand items.

Short Answer Questions

1. According to the textbook authors, what is the best way to study popular phenomena?

2. What is the primary role of the market researcher?

3. Fill-in the blank. Authors posit that pop culture is a subject that is _____________

4. What does the semiotic method refer to?

5. What does the essay "Braveheart, Babe and the Contemporary Body" by Susan Bordo examine?

(see the answer keys)

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