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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Advance of Internet.
(b) Advance of commercialization.
(c) Advance of technology.
(d) Introduction of iPhone.

2. What does the essay "A Gentleman and a Consumer" examine?
(a) The positive image of men in advertising.
(b) The role of gender in advertising.
(c) The role of men in advertising.
(d) How advertisers target men.

3. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will make her feel good about her appearance.
(b) Persuading a woman that buying a product will enrich her lifestyle.
(c) Persuading a woman that buying a product will make friends envy her.
(d) Persuading a woman that buying a product will make her family value her.

4. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) Shrek.
(b) The Princess Diaries.
(c) Jurassic Park III.
(d) Pearl Harbor.

5. What context should one consider first when interpreting a sign?
(a) Moral message it promoted.
(b) Social life it promoted.
(c) Social image it promoted.
(d) Decade/time in which it first appeared.

Short Answer Questions

1. What was the purpose of the builders of the world Trade Center, according to Eric Boehlert?

2. Fill-in the blank. The significance of a sign does not depend on ___________________.

3. What does the essay, "More Factor" examine?

4. What is the latest example of the Elvis effect, according to Paul C. Taylor?

5. Fill-in the blank. Icons are something that appear in ___________.

(see the answer key)

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