1. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's middle or upper class status.
(b) Customer's fine taste in choosing quality products.
(c) Customer's satisfaction with the product.
(d) Customer's identity and wisdom.

2. Why are shows like West Wing popular, according to Todd Davis?
(a) They are non-threatening and make the audience feel comfortable.
(b) They are about American government and show the real issues.
(c) They are about the white house and show inside scenaios.
(d) They are about the American President and are informative.

3. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Advance of technology.
(b) Introduction of iPhone.
(c) Advance of Internet.
(d) Advance of commercialization.

4. According to the textbook authors, why was the T.V. show Sex and the City popular?
(a) It challenged the gender codes.
(b) It showed beautiful women professionals.
(c) It is full of glamour and fun.
(d) It starred Sarah Jessica Parker.

5. What does the essay "Braveheart, Babe and the Contemporary Body" by Susan Bordo examine?
(a) Just do it culture and women's courage in dealing with the cultural norms.
(b) Women's bodyimages issues and the advertsing cultural norms.
(c) Just do it culture and the media message.
(d) Women's bodyimage issues and their courage.

Short Answer Questions

1. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?

2. What is the most American thing that he did, according to Kevin Jennings, the author of "American Dreams?"

3. According to the authors, why do people buy a product?

4. When did the Study of pop culture as an academic subject start?

5. Fill-in the blank. Melissa Algranati is __________.

(see the answer key)

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