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This quiz consists of 5 multiple choice and 5 short answer questions through We've Come a Long Way, Maybe: Gender Codes in American culture.

Multiple Choice Questions

1. What is Semiotics really about?
(a) Popular culture and lfe style.
(b) Power and ideologies.
(c) Taste and elegance in pop culture.
(d) Life style and status.

2. According to Anne Norton, what does catalog shopping lead to?
(a) Construction of American life.
(b) Construction of ideal life style.
(c) Construction of identities for men, women, and children.
(d) Construction of teenage image.

3. How do ads usually portray men?
(a) Competitive and confident.
(b) Young and energetic.
(c) Aggressive and violent.
(d) Tall and handsome.

4. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) How the advertisements in women's magazines lie about sex.
(b) The articles published in women's magazines on advertisements.
(c) How advertisers target women's magazines to market cigarettes and feminine hygiene.
(d) The compromises made by women's magazines to retain advertisers.

5. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?
(a) Candid Camera.
(b) Seinfield.
(c) Who Wants to be a Millionaire?
(d) Friends.

Short Answer Questions

1. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?

2. What is "New York's Most Disliked Building?"

3. What do designer labels symbolize, according to Anne Norton?

4. What does the essay "A Gentleman and a Consumer" examine?

5. What was the purpose of the builders of the world Trade Center, according to Eric Boehlert?

(see the answer key)

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