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This quiz consists of 5 multiple choice and 5 short answer questions through We've Come a Long Way, Maybe: Gender Codes in American culture.

Multiple Choice Questions

1. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) Shrek.
(b) The Princess Diaries.
(c) Pearl Harbor.
(d) Jurassic Park III.

2. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"
(a) The role of intellegence underlying TV shows.
(b) Gender stereotyping of intelligence on TV shows.
(c) The ideology and gender bias behind the television shows.
(d) Racial stereotyping of intelligence on TV shows.

3. What is schadenfreude?
(a) Pleasure taken from the suffering or misfortunes of others.
(b) Sadness acquired from observing the misery of others.
(c) Empathy to people who are suffering.
(d) Pleasure acquired due to helping others who are suffering.

4. What does mass production and mass marketing that categorizes people result in?
(a) Providing better service to various customer groups.
(b) Reaching a large group of consumers.
(c) Better service to consumers.
(d) Stereotyping of consumers.

5. What is the purpose of the Standards and Practices staff?
(a) Prevent the program from showing content and language that is sexist and inappropriate.
(b) Prevent the program from showing content and language that is culturally insensitive and inapproriate.
(c) Keep the programs from having legal problems with the FCC and other bodies.
(d) Prevent the program from showing content and language that is unsuitable for the viewers.

Short Answer Questions

1. What is a birdcage mall?

2. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?

3. What is Semiotics really about?

4. What does the essay, "More Factor" examine?

5. Who is the author of "Asian Women in Film: No Joy, No Luck?" .

(see the answer key)

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