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This quiz consists of 5 multiple choice and 5 short answer questions through We've Come a Long Way, Maybe: Gender Codes in American culture.

Multiple Choice Questions

1. What is a morally acceptable behavior in America as mentioned by the textbook authors in the chapter, " We've Come a Long Way, Maybe: Gender Codes in American Culture Summary and Analysis?"
(a) Men and women dating.
(b) Women dating women.
(c) Men dating men.
(d) Men dating women as well as men.

2. What is the primary role of the market researcher?
(a) Surveying the markets to report on what products are popular.
(b) Surveying the customers about their buying habits.
(c) Developing a customer personality profile that could be used by the advisers to sell products.
(d) Researching where and how customers buy the products.

3. Fill-in the blank. Icons are something that appear in ___________.
(a) Magazines.
(b) Books.
(c) Newspapers.
(d) TV and videos.

4. According to the authors, why do people buy a product?
(a) Because they identify with it.
(b) Because they like the images.
(c) Because the ad is informative.
(d) Because the ad is funny.

5. What does the essay "A Gentleman and a Consumer" examine?
(a) The role of gender in advertising.
(b) The role of men in advertising.
(c) How advertisers target men.
(d) The positive image of men in advertising.

Short Answer Questions

1. When did the daytime talk shows become popular?

2. What is an example of personal space code?

3. What is Semiotic method?

4. How does Daphne Spain describe the workplace in the 90s in her essay "Spatial Segregation and Gender Stratification in the Workplace?"

5. What is the factor that changed the semiotic message carried out by the cell phone?

(see the answer key)

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