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This quiz consists of 5 multiple choice and 5 short answer questions through We've Come a Long Way, Maybe: Gender Codes in American culture.

Multiple Choice Questions

1. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its symbolism.
(b) Its message.
(c) Its interpretation.
(d) Its usefulness.

2. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Introduction of iPhone.
(b) Advance of Internet.
(c) Advance of commercialization.
(d) Advance of technology.

3. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Pioneer ranch development and expansion.
(b) Occupation of lands owned by American Indians.
(c) Frontier days of land accumulation.
(d) Lewis and Clark exploration and expansion.

4. What are consumer interests encoded in?
(a) Ideologies.
(b) Life style.
(c) Sense of taste.
(d) Status quo.

5. What are the invisible signs of a building?
(a) Ideas of the architects who built them.
(b) Power and hierarchy they represent.
(c) Fun and frolic they may provide.
(d) Emotions and feelings they invoke.

Short Answer Questions

1. What is the essay, "Creating the Myth" about?

2. What affects one's ability in math and science?

3. What was the theme of most of the movies in post 9/11 era as pointed out by Patrick Goldstein in "The Time to Get Serious Has Come?"

4. What context should one consider first when interpreting a sign?

5. How can one derive the meaning of a sign using Semiotic method?

(see the answer key)

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