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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. Fill-in the blank. People buy products based on a system called ____________.
(a) CALS (Culture and Lifesyle System).
(b) SALS (Status and Lifestyle System).
(c) VALS (Values and Lifestyle System).
(d) BALS (Budget and Lifestyle System).

2. Which movie does Michale Parenti use to make his arguments in the essay "Class and Virtue?"
(a) Pulp Fiction.
(b) Gone with the Wind.
(c) Pretty Woman.
(d) Waiting to Exhale.

3. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Lewis and Clark exploration and expansion.
(b) Pioneer ranch development and expansion.
(c) Frontier days of land accumulation.
(d) Occupation of lands owned by American Indians.

4. According to Anne Norton, what does catalog shopping lead to?
(a) Construction of teenage image.
(b) Construction of identities for men, women, and children.
(c) Construction of American life.
(d) Construction of ideal life style.

5. What is a simple example of semiotic decoding?
(a) Going to class.
(b) Listening to hip hop.
(c) Writing a story.
(d) Reading a page.

Short Answer Questions

1. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

2. How does semiotic interpretation of an advertisement help the customers?

3. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?

4. What is the essay, "Creating the Myth" about?

5. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"

(see the answer key)

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