View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its message.
(b) Its usefulness.
(c) Its symbolism.
(d) Its interpretation.

2. What does the term, semiotics, refer to?
(a) Analysis of writing.
(b) Study of signs.
(c) A writing process.
(d) Study of popular culture.

3. Fill-in the blank. The analysis of a television episode must involve ___________ .
(a) Analysis of the dresses of the main characters.
(b) The explicit as well as implicit image.
(c) Analysis of the advertisements.
(d) The celebrities and their roles.

4. What is the main purpose of malls?
(a) Provide public space for kids and teenagers to hang around.
(b) Provide quality products such as designer brands and public space.
(c) Provide a variety of products that enrich American life.
(d) Provide entertainment, goods, and services.

5. Who is the author of "Asian Women in Film: No Joy, No Luck?" .
(a) Suzie Wong.
(b) Jessica Hagedorn
(c) Nancy Kwan.
(d) Helen Zia.

Short Answer Questions

1. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?

2. How does semiotic interpretation of an advertisement help the customers?

3. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?

4. What is the factor that influences one's semiotic interpretation?

5. What are consumer interests encoded in?

(see the answer key)

This section contains 280 words (approx. 1 page at 300 words per page) View a FREE sample