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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will make her feel good about her appearance.
(b) Persuading a woman that buying a product will enrich her lifestyle.
(c) Persuading a woman that buying a product will make friends envy her.
(d) Persuading a woman that buying a product will make her family value her.

2. Fill-in the blank. People buy products based on a system called ____________.
(a) CALS (Culture and Lifesyle System).
(b) BALS (Budget and Lifestyle System).
(c) SALS (Status and Lifestyle System).
(d) VALS (Values and Lifestyle System).

3. What is the main purpose of malls?
(a) Provide a variety of products that enrich American life.
(b) Provide entertainment, goods, and services.
(c) Provide public space for kids and teenagers to hang around.
(d) Provide quality products such as designer brands and public space.

4. What are consumer interests encoded in?
(a) Status quo.
(b) Life style.
(c) Ideologies.
(d) Sense of taste.

5. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) How the advertisements in women's magazines lie about sex.
(b) How advertisers target women's magazines to market cigarettes and feminine hygiene.
(c) The compromises made by women's magazines to retain advertisers.
(d) The articles published in women's magazines on advertisements.

Short Answer Questions

1. What does the metaphoric essay title, "Addictive Virus," refer to?

2. Fill-in the blank. Icons are something that appear in ___________.

3. Which popular TV show reflect the concerns of Generation X, according to the authors of the textbook?

4. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?

5. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?

(see the answer key)

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