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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. Fill-in the blank. People buy products based on a system called ____________.
(a) SALS (Status and Lifestyle System).
(b) BALS (Budget and Lifestyle System).
(c) VALS (Values and Lifestyle System).
(d) CALS (Culture and Lifesyle System).

2. What is the primary role of the market researcher?
(a) Surveying the markets to report on what products are popular.
(b) Developing a customer personality profile that could be used by the advisers to sell products.
(c) Researching where and how customers buy the products.
(d) Surveying the customers about their buying habits.

3. According to Anne Norton, what does catalog shopping lead to?
(a) Construction of American life.
(b) Construction of teenage image.
(c) Construction of ideal life style.
(d) Construction of identities for men, women, and children.

4. Who is the most popular talk show host of the 1980s?
(a) Oprah Winfrey.
(b) Regis.
(c) Phil Donahue.
(d) Jerry Springer.

5. What does the essay, "More Factor" examine?
(a) The issue of obesity among Americans.
(b) The issue of craving for more in America.
(c) The issue of the wealth gap in America.
(d) The issue of corporate greed.

Short Answer Questions

1. Who is the pioneer of Semiotics?

2. What does the metaphoric essay title, "Addictive Virus," refer to?

3. What is the purpose of a package?

4. How does semiotic interpretation of an advertisement help the customers?

5. What are some motivators typically used in ads?

(see the answer key)

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