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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. What does a sign represent?
(a) A popular brand.
(b) A meaning or a message.
(c) A direction.
(d) An image.

2. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Advance of commercialization.
(b) Introduction of iPhone.
(c) Advance of Internet.
(d) Advance of technology.

3. What is the main purpose of malls?
(a) Provide public space for kids and teenagers to hang around.
(b) Provide entertainment, goods, and services.
(c) Provide a variety of products that enrich American life.
(d) Provide quality products such as designer brands and public space.

4. Fill-in the blank. The analysis of a television episode must involve ___________ .
(a) The celebrities and their roles.
(b) Analysis of the advertisements.
(c) Analysis of the dresses of the main characters.
(d) The explicit as well as implicit image.

5. What is the purpose of a package?
(a) To inform about the product's usefulness.
(b) To help the customers in comparing the product with its competitors.
(c) To market the product .
(d) To keep the product safe.

Short Answer Questions

1. Why is the Oprah Winfrey show popular, according to Steven D. Stark?

2. What is a common advertising model that targets adult female customers?

3. What does glocalization refer to?

4. What does the term, semiotics, refer to?

5. Fill-in the blank. Semiotic method connects the _____________

(see the answer key)

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