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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. Why is the Oprah Winfrey show popular, according to Steven D. Stark?
(a) It provides some kind of group therapy.
(b) It focuses on sensationalism.
(c) It provides American women an outlet for sharing their issues.
(d) It focuses on a variety of topics and includes celebrities.

2. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Frontier days of land accumulation.
(b) Pioneer ranch development and expansion.
(c) Occupation of lands owned by American Indians.
(d) Lewis and Clark exploration and expansion.

3. Fill-in the blank. Authors posit that pop culture is a subject that is _____________
(a) Popular with teachers and students.
(b) Easier for students.
(c) Popular with students.
(d) Familiar to students.

4. What is Semiotics really about?
(a) Life style and status.
(b) Power and ideologies.
(c) Popular culture and lfe style.
(d) Taste and elegance in pop culture.

5. What is the factor that influences one's semiotic interpretation?
(a) Opinions.
(b) Knowledge.
(c) Facts.
(d) Value system.

Short Answer Questions

1. What does glocalization refer to?

2. What is a simple example of semiotic decoding?

3. How do ads usually portray men?

4. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"

5. What does mass production and mass marketing that categorizes people result in?

(see the answer key)

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