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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to opinions.
(b) Entertainment side of pop culture to facts,
(c) Entertainment side of pop culture to myths,
(d) Entertainment side of pop culture to ideology.

2. What is the main purpose of malls?
(a) Provide public space for kids and teenagers to hang around.
(b) Provide quality products such as designer brands and public space.
(c) Provide a variety of products that enrich American life.
(d) Provide entertainment, goods, and services.

3. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out the values that the advertisers are targeting.
(b) It helps them to find out if the product is worth buying.
(c) It helps them to find out which product is most useful.
(d) It helps them to find out which product is most popular.

4. Why is the Oprah Winfrey show popular, according to Steven D. Stark?
(a) It provides some kind of group therapy.
(b) It focuses on a variety of topics and includes celebrities.
(c) It provides American women an outlet for sharing their issues.
(d) It focuses on sensationalism.

5. What does the essay, "More Factor" examine?
(a) The issue of corporate greed.
(b) The issue of craving for more in America.
(c) The issue of the wealth gap in America.
(d) The issue of obesity among Americans.

Short Answer Questions

1. How can one derive the meaning of a sign using Semiotic method?

2. Who is the author of the essay, "Signs of Shopping?"

3. What does the semiotic method refer to?

4. What does the term, semiotics, refer to?

5. Who is the author of the essay, "More Factor?"

(see the answer key)

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