View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's identity and wisdom.
(b) Customer's satisfaction with the product.
(c) Customer's middle or upper class status.
(d) Customer's fine taste in choosing quality products.

2. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will enrich her lifestyle.
(b) Persuading a woman that buying a product will make her family value her.
(c) Persuading a woman that buying a product will make friends envy her.
(d) Persuading a woman that buying a product will make her feel good about her appearance.

3. What is the factor that influences one's semiotic interpretation?
(a) Value system.
(b) Facts.
(c) Opinions.
(d) Knowledge.

4. When did the Study of pop culture as an academic subject start?
(a) 1950s.
(b) 1990s.
(c) 1960s.
(d) 1980s.

5. According to the authors, why do people buy a product?
(a) Because they like the images.
(b) Because they identify with it.
(c) Because the ad is funny.
(d) Because the ad is informative.

Short Answer Questions

1. What does mass production and mass marketing that categorizes people result in?

2. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"

3. What is the main purpose of malls?

4. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?

5. What does the essay "A Gentleman and a Consumer" examine?

(see the answer key)

This section contains 346 words (approx. 2 pages at 300 words per page) View a FREE sample