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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at the facts and their connection to the sign.
(b) By looking at how things and facts are related to one another.
(c) By looking at diverse opinions and how they are related to the sign.
(d) By looking at the relationship between the image and the message.

2. What may be the best way to start the semiotic interpretation?
(a) Looking at the facts.
(b) Reading popular magazines.
(c) Interviewing people.
(d) Looking at the history.

3. Which of the following products is cited by the authors as a cultural icon?
(a) Nike shoes.
(b) The Energizer bunny .
(c) Hello Kitty brand items.
(d) Apple iPod.

4. What is the primary role of the market researcher?
(a) Developing a customer personality profile that could be used by the advisers to sell products.
(b) Surveying the markets to report on what products are popular.
(c) Researching where and how customers buy the products.
(d) Surveying the customers about their buying habits.

5. What is the main purpose of advertisers?
(a) Project the message that their customers are elite consumers.
(b) Help the customers choose a product based on quality.
(c) Make the customers think that their product is different from the rest.
(d) Project the message that their products are cool.

Short Answer Questions

1. What do designer labels symbolize, according to Anne Norton?

2. What is an example of pop culture?

3. According to Anne Norton, what does catalog shopping lead to?

4. Fill-in the blank. Authors posit that pop culture is a subject that is _____________

5. According to the authors, why do people buy a product?

(see the answer key)

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