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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What example do the authors use to explain the semiotic method?
(a) American Cinema.
(b) The Volkswagen Beetle.
(c) The Beatles.
(d) Fast food chains.

2. What is Semiotic method?
(a) A methodology that has been around since the 1950s.
(b) A methodology that has been around since the 1980s.
(c) A relatively new methodology that has been around since the early 20th century.
(d) A very old methodology tha has been around since the early 18th century.

3. What does the essay, "Signs of Shopping" examine?
(a) Consumer behavior while shopping.
(b) The images in product advertisements.
(c) Business marketing techniques.
(d) Consumer satisfaction while shopping.

4. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Advance of commercialization.
(b) Advance of technology.
(c) Advance of Internet.
(d) Introduction of iPhone.

5. What are consumer interests encoded in?
(a) Life style.
(b) Ideologies.
(c) Status quo.
(d) Sense of taste.

Short Answer Questions

1. How do ads usually portray men?

2. What is the main purpose of malls?

3. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

4. What context should one consider first when interpreting a sign?

5. Fill-in the blank. Authors posit that pop culture is a subject that is _____________

(see the answer key)

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