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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. What example do the authors use to explain the semiotic method?
(a) American Cinema.
(b) The Volkswagen Beetle.
(c) The Beatles.
(d) Fast food chains.

2. What does the metaphoric essay title, "Addictive Virus," refer to?
(a) Addiction to credit card spending.
(b) Addiction to the accumulation of things.
(c) Addiction to entertainment and celebrity culture.
(d) Addiction to the Internet and electronic gadgets.

3. What may be the best way to start the semiotic interpretation?
(a) Looking at the history.
(b) Interviewing people.
(c) Reading popular magazines.
(d) Looking at the facts.

4. What do designer labels symbolize, according to Anne Norton?
(a) Teenagers' preferences.
(b) Teenagers' life styles.
(c) Classic taste.
(d) A particular life style.

5. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at diverse opinions and how they are related to the sign.
(b) By looking at the facts and their connection to the sign.
(c) By looking at how things and facts are related to one another.
(d) By looking at the relationship between the image and the message.

Short Answer Questions

1. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

2. Fill-in the blank. Semiotic method connects the _____________

3. Who is the author of the essay, "Signs of Shopping?"

4. Fill-in the blank. The issue of "More Factor" dates back to the ___________.

5. What is the main purpose of malls?

(see the answer key)

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