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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. What context should one consider first when interpreting a sign?
(a) Social life it promoted.
(b) Moral message it promoted.
(c) Social image it promoted.
(d) Decade/time in which it first appeared.

2. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Lewis and Clark exploration and expansion.
(b) Frontier days of land accumulation.
(c) Occupation of lands owned by American Indians.
(d) Pioneer ranch development and expansion.

3. What does the term, semiotics, refer to?
(a) Study of popular culture.
(b) Study of signs.
(c) A writing process.
(d) Analysis of writing.

4. What may be the best way to start the semiotic interpretation?
(a) Looking at the history.
(b) Looking at the facts.
(c) Reading popular magazines.
(d) Interviewing people.

5. Who is the author of the essay, "Signs of Shopping?"
(a) Thomas Friedman.
(b) Anne Norton.
(c) Jack Solomon.
(d) Laurence Shames.

Short Answer Questions

1. What is the main purpose of malls?

2. What is Semiotics really about?

3. What is the factor that changed the semiotic message carried out by the cell phone?

4. What do media signs often conceal?

5. What does the essay, "More Factor" examine?

(see the answer key)

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