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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What message does the phenomenon, Democracy of Goods, refer to?
(a) Regardless of one's social and class status, everyone can enjoy a quality product.
(b) Regardless of one's social and class status, everyone can have access to the same product.
(c) Regardless of one's social and class status, everyone is served equally.
(d) Regardless of one's social and class status, everyone can enjoy the lifestyle of the wealthy.

2. What does glocalization refer to?
(a) Competing with local markets across the world.
(b) Globalization of American products in local markets.
(c) Adapting a global product to fit a local market.
(d) Outsourcing work to local businesses across the world.

3. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at the facts and their connection to the sign.
(b) By looking at how things and facts are related to one another.
(c) By looking at diverse opinions and how they are related to the sign.
(d) By looking at the relationship between the image and the message.

4. What does the essay, "Signs of Shopping" examine?
(a) The images in product advertisements.
(b) Consumer behavior while shopping.
(c) Consumer satisfaction while shopping.
(d) Business marketing techniques.

5. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Crowded aisles.
(b) Walking out empty handed.
(c) Sales people following them.
(d) Not finding the item they want.

Short Answer Questions

1. Who is the author of the essay, "More Factor?"

2. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?

3. Fill-in the blank. Many advertisements connect the product with the __________.

4. What do media signs often conceal?

5. What does the metaphoric essay title, "Addictive Virus," refer to?

(see the answer key)

This section contains 345 words (approx. 2 pages at 300 words per page) View a FREE sample