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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. Who is the pioneer of Semiotics?
(a) Roland Barthe.
(b) Sonia Maasik.
(c) George Lakoff.
(d) Noam Chomsky.

2. When did the Study of pop culture as an academic subject start?
(a) 1980s.
(b) 1960s.
(c) 1950s.
(d) 1990s.

3. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"
(a) Teach students to recognize how consumption habits change and write about it..
(b) Teach students how to make wise choices and write about them.
(c) Teach students how to analyze and write about consumerism.
(d) Teach students that the culture of consumerism begins with them.

4. Which of the following products is cited by the authors as a cultural icon?
(a) The Energizer bunny .
(b) Apple iPod.
(c) Nike shoes.
(d) Hello Kitty brand items.

5. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Frontier days of land accumulation.
(b) Pioneer ranch development and expansion.
(c) Lewis and Clark exploration and expansion.
(d) Occupation of lands owned by American Indians.

Short Answer Questions

1. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?

2. What does the term, semiotics, refer to?

3. According to the textbook authors, what is the best way to study popular phenomena?

4. What is the main purpose of malls?

5. What may be the best way to start the semiotic interpretation?

(see the answer key)

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