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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What does a sign represent?
(a) A meaning or a message.
(b) A direction.
(c) An image.
(d) A popular brand.

2. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Advance of technology.
(b) Introduction of iPhone.
(c) Advance of commercialization.
(d) Advance of Internet.

3. What do designer labels symbolize, according to Anne Norton?
(a) Teenagers' life styles.
(b) Teenagers' preferences.
(c) A particular life style.
(d) Classic taste.

4. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with fulfilling the American dream.
(b) Connecting the product with an unrelated desire
(c) Connecting the product with a desire to be rich.
(d) Connecting the product with a desire to fit in.

5. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out if the product is worth buying.
(b) It helps them to find out which product is most popular.
(c) It helps them to find out which product is most useful.
(d) It helps them to find out the values that the advertisers are targeting.

Short Answer Questions

1. What is the primary role of the market researcher?

2. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?

3. Who is the author of the essay, "More Factor?"

4. What does the essay, "More Factor" examine?

5. What does the metaphoric essay title, "Addictive Virus," refer to?

(see the answer key)

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