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This quiz consists of 5 multiple choice and 5 short answer questions through Popular Spaces: Interpreting the Built Environment.

Multiple Choice Questions

1. Fill-in the blank. Icons are something that appear in ___________.
(a) Newspapers.
(b) Magazines.
(c) Books.
(d) TV and videos.

2. What is the purpose of the Standards and Practices staff?
(a) Keep the programs from having legal problems with the FCC and other bodies.
(b) Prevent the program from showing content and language that is sexist and inappropriate.
(c) Prevent the program from showing content and language that is culturally insensitive and inapproriate.
(d) Prevent the program from showing content and language that is unsuitable for the viewers.

3. What does Malcolm Gladwell examine in "The Science of Shopping?"
(a) Customer utlization of shopping center space.
(b) Space utlization in shopping centers.
(c) Marketing research of the shopping process.
(d) Marketing research of customer behavior.

4. What does glocalization refer to?
(a) Adapting a global product to fit a local market.
(b) Competing with local markets across the world.
(c) Outsourcing work to local businesses across the world.
(d) Globalization of American products in local markets.

5. What was the theme of most of the movies in post 9/11 era as pointed out by Patrick Goldstein in "The Time to Get Serious Has Come?"
(a) Patriotism.
(b) War.
(c) Escapism.
(d) Terrorism.

Short Answer Questions

1. What is the main purpose of advertisers?

2. Why is the Oprah Winfrey show popular, according to Steven D. Stark?

3. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?

4. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"

5. What is the function of the Standards and Practices staff?

(see the answer key)

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