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This quiz consists of 5 multiple choice and 5 short answer questions through Popular Spaces: Interpreting the Built Environment.

Multiple Choice Questions

1. Fill-in the blank. People buy products based on a system called ____________.
(a) CALS (Culture and Lifesyle System).
(b) BALS (Budget and Lifestyle System).
(c) VALS (Values and Lifestyle System).
(d) SALS (Status and Lifestyle System).

2. Fill-in the blank. Visual cues in a shop are meant for the following shopper: __________.
(a) Shopper in a wheel chair.
(b) Fast walking shopper.
(c) Woman shopper.
(d) Slow walking shopper.

3. Fill-in the blank. The more popular the television show _________.
(a) The less likely that students will skip watching it.
(b) The greater likelihood of celebrity characters in it.
(c) The more time it takes to conduct semiotic analysis.
(d) The higher priced is the advertising.

4. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?
(a) Who Wants to be a Millionaire?
(b) Seinfield.
(c) Candid Camera.
(d) Friends.

5. How does Daphne Spain describe the workplace in the 90s in her essay "Spatial Segregation and Gender Stratification in the Workplace?"
(a) Most women worked in the open spaces of offices.
(b) Most women had a work space that had doors.
(c) Women and men worked in segregated workspaces.
(d) Most women had contact with men and participated in the decision making process.

Short Answer Questions

1. How do advertisers target kids as customers?

2. What was the purpose of the builders of the world Trade Center, according to Eric Boehlert?

3. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?

4. Who is the author of the essay, "Signs of Shopping?"

5. What is Michael Parenti's argument in "Class and Virtue?"

(see the answer key)

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