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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. According to the textbook authors, what is a common assumption people make about racism?
(a) Racism is confined to red states.
(b) Racism is all pervasive.
(c) There is no racism in American society anymore.
(d) Racism is confined to rural areas.

2. What is the essay "Class and Virtue" about?
(a) Underclass dominance and gender gap in virtues in the movies.
(b) Class dominance and gender discrimination in the movies.
(c) Status quo and gender gap in virtues in the movies.
(d) Class dominance and portrayal of underclass women in the movies.

3. Which of the following products is cited by the authors as a cultural icon?
(a) Nike shoes.
(b) Apple iPod.
(c) Hello Kitty brand items.
(d) The Energizer bunny .

4. What does Neil Bernstein, in "Goin' Gangsta, Chosin' Cholita," posit?
(a) Inner city youth want a new gangster identity based on their preferences.
(b) Suburban teens want to claim a new racial identity based on their preferences.
(c) Suburban teens want to become gang members and have a new identity.
(d) Inner city youth want a new racial identity based on their preferences.

5. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) Shrek.
(b) Pearl Harbor.
(c) The Princess Diaries.
(d) Jurassic Park III.

Short Answer Questions

1. What is the impact of race depiction in popular culture?

2. What does the phrase "Commodification of desire" refer to?

3. What does Vivian C. Sobchack claim in her essay "The Postmorbid Condition?"

4. What was the theme of most of the movies in post 9/11 era as pointed out by Patrick Goldstein in "The Time to Get Serious Has Come?"

5. How do advertisers target kids as customers?

(see the answer key)

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