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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. Sam believes that he was over-blessed with the traits of ____________.
(a) Understanding and empathy.
(b) Pride and jealousy.
(c) Ambition and drive.
(d) Love and kindness.

2. Why does Wal-Mart share information with its associates?
(a) To convince them that Sam cares about them.
(b) To force them to make decisions within the company.
(c) To forge a greater partnership with them.
(d) To make them more responsible.

3. Sam has the personality of _______________.
(a) A task master.
(b) A clown.
(c) Santa Claus.
(d) A promoter.

4. What did Sam have to do when the family was on vacation?
(a) He had to forget about work.
(b) He had to check out stores along the way.
(c) He had to promote his company.
(d) He had to deal with harrassing competition.

5. His stores have been growing at a good rate, and he feels their success is partly due to placing stores __________.
(a) In smaller towns.
(b) In the midwest.
(c) In poor neighborhoods.
(d) In large cities.

Short Answer Questions

1. Sam finds a store in Bentonville, but almost does not get the business. Why?

2. Sam starts to hear about discounting companies. He knows that discounting is the way of the future but is fully immersed in what?

3. What does Sam play everywhere he goes?

4. ____________ is one store that expanded and had a distribution center that offered a superior product merchandise that Wal-Mart could offer their customers.

5. Ron leaves the company when?

(see the answer key)

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