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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. The concept of the variety store changed drastically over the years from the fully-serviced variety store to ___________.
(a) The partially-serviced style.
(b) The self-service style.
(c) The fully-serviced discount model.
(d) The discount model.

2. Sam was born in ___________.
(a) Tulsa, Oklahoma.
(b) Kingfisher, Oklahoma.
(c) Oklahoma City, Oklahoma.
(d) Indianapolis, Indiana.

3. How does Sam feel never being on a losing team helped him?
(a) It helps him believe that he can always win.
(b) It helps him not trust losers.
(c) It makes him never want to be a loser.
(d) It helps him trust others to be losers.

4. What do the Walton kids all have to do?
(a) Jobs.
(b) Play instruments.
(c) Study.
(d) Study business.

5. Behind whom do the older guys stand?
(a) Ferold.
(b) Helen.
(c) Rob.
(d) Bob.

Short Answer Questions

1. To encourage family togetherness, what does Sam do?

2. The biggest challenge Wal-Mart has right now at this growth period is what?

3. There are two main camps in the Wal-Mart organization. Who leads these camps?

4. Sam wants to organize everything and make it ____________.

5. Sam credits the success of the business with what relationship?

(see the answer key)

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