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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Rolling Out the Formula.

Multiple Choice Questions

1. Helen had to help Sam sign the notes to secure all the money and by the time it was ready, what had happened?
(a) They had spent all of their own money.
(b) They had borrowed as much as they possibly could.
(c) They had borrowed some money.
(d) They had decided to borrow money.

2. What does Sam do after the answer to number 88?
(a) He runs the competition out of town.
(b) He bribes the community counsel members into supporting his store.
(c) He pulls out a map, filling in every area in that market region.
(d) He encourages his new neighbors to support the building of a Wal-Mart.

3. Due to its location, Wal-Mart can enjoy what kind of advertising?
(a) Simple advertising.
(b) Poor advertising.
(c) Expensive advertising.
(d) Word-of-mouth advertising among the townsfolk.

4. The one mistake that Helen cannot forgive Sam for _________________.
(a) Not making enough money.
(b) Letting the company go public and becoming the richest man in the country.
(c) Not becoming an insurance salesman.
(d) Being a businessman.

5. He thinks many of these failed stores would still be open if they had remembered to ___________.
(a) Hire someone like Sam.
(b) Take care of their customers and employees first.
(c) Be frugal.
(d) Support Wal-Mart.

Short Answer Questions

1. To encourage family togetherness, what does Sam do?

2. Right away, Sam looks for other store opportunities and drives to Fayetteville to find a store whose only competitor is _________.

3. Although Sam considers himself a fairly conservative guy, he is a _________ in the world of business.

4. Back in the 1960s, with what was Sam more concerned, rather than quality?

5. Why does Helen want four children by the time she is thirty?

(see the answer key)

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