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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 15: Thinking Small.

Multiple Choice Questions

1. Sam would walk into some of the big discount retailers and ask to speak with their top executives, introducing himself as "Sam Walton from Bentonville." Why would he do this?
(a) To pick their brains about how their operations were run.
(b) To get a job at one of these stores.
(c) To let the competition know who he is.
(d) To make friends.

2. Sam has the personality of _______________.
(a) A promoter.
(b) Santa Claus.
(c) A task master.
(d) A clown.

3. Sam and Charlie create the _______ self-service style variety store in the country and the first one in the eight-state area.
(a) Third.
(b) Fourth.
(c) Fifth.
(d) Second.

4. Phil Green concocts __________.
(a) One of the most expensive advertising campaigns in Wal-Mart history.
(b) One of the most famous displays in Wal-Mart history.
(c) One of the worst displays in Wal-Mart history.
(d) One of the most rediculous Wal-Mart stunts in history.

5. Sam admits to thinking about merchandising every day of his life since _____________.
(a) Since his first job.
(b) He was born.
(c) Since he met Helen's father.
(d) He started.

Short Answer Questions

1. What are a regular part of the Wal-Mart culture and partnership?

2. Wal-Mart starts building stores quickly by establishing ___________.

3. The annual stockholders meeting is an extension of the Wal-Mart culture so that ____________.

4. Does Sam believe he is as hands-on as other managers?

5. By the time all the changes in management at Wal-Mart are over, roughly how much of the upper management team is gone?

(see the answer key)

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