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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Which music company does Howard work with to produce the compilation CDs that are sold in Starbucks stores?

2. Which one of the following is not a Starbucks product developed from Don's coffee extract base?

3. To combat the unwarranted attacks on their public image, what action does Starbucks take?

4. How much does Starbucks raise it's prices after the second freeze extends the crisis?

5. When does Starbucks open its first store on the East Coast?

Short Essay Questions

1. Who is Scott Bedbury and why does Howard hire him to work for the company?

2. What key events happen on the year that Howard turns forty?

3. How does Starbucks choose the design for its stores?

4. Why does Starbucks begin selling music in their stores?

5. What decisions does Starbucks make when the crisis is extended and eventually passes?

6. What changes does Starbucks make after receiving negative publicity?

7. What causes the lowered quality of the coffee that United Airlines serves on its flights?

8. What conflict between his professional and personal lives does Howard experience as a result of Starbucks' quick expansion, and how does he resolve it?

9. How does Howard find a bank to take Starbucks public?

10. What issues does Howard deal with as he attempts to keep Starbucks small while growing big?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Customer requests and employee ideas are taken very seriously by Howard and Starbucks.

1) Choose three examples of how customer requests were developed into new ideas for products and describe how.

2) Explain the potential risks that a company is taking by ignoring customer requests, and how Howard learns the value in being receptive to them.

3) Choose three examples of employee ideas that were developed into ideas for products and describe how.

Essay Topic 2

Analyze Howard's decision to offer employee health benefits, which employees the benefits apply to, why other board members have a negative reaction to the idea, Howard's justification of it, and the eventual results of having the program. In addition, describe the introduction of Bean Stock, the employee stock option plan, and how it is received.

Essay Topic 3

Analyze the task of merging Il Giornale and Starbucks when Howard returns to the company as its new CEO. Include how Howard attempts to improve employee loyalty and trust, the creative aspects of designing the new stores and logo, and how he deals with the issues associated with running a large company.

(see the answer keys)

This section contains 1,006 words (approx. 4 pages at 300 words per page) View a FREE sample