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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?

2. At the time Howard visits Italy, what type of coffee is Starbucks selling?

3. How much does Ron Margolis invest in Il Giornale?

4. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?

5. After his father's death, what does Howard work to increase for Starbucks employees?

Short Essay Questions

1. What are the responsibilities of the three main people who run Starbucks in 1990?

2. How do Jerry Baldwin and Gordon Bowker help Howard launch his new idea for cafes after he leaves Starbucks?

3. What does H2O refer to in the Starbucks company?

4. How does Howard first escape from the projects?

5. Why does Howard travel back to Italy with Gordon and what is the result of their trip?

6. How long has Starbucks been open before Howard discovers it, and how does he first hear about the company?

7. How is the design and logo of Starbucks updated for the merger of both companies?

8. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

9. How does the death of his father change the way Howard remembers him?

10. What state is the Starbucks company in when Howard returns as the new CEO?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe Howard Schultz's childhood, including where he grew up, the conditions of his upbringing, and why they were influential in his life's ambitions. Be sure to explain several of the examples that Howard provides in the book to support your analysis.

Essay Topic 2

Explain in detail the three major changes that Howard proposes after he reports a major financial loss. Provide examples of how each idea is implemented, its purpose, and the reasons why it is effective.

Essay Topic 3

Analyze Howard's initial impression of Starbucks, including how the employees respond to him and their preconceived notions, the observations he makes at a store level, and the ways that he attempts to change things. Also, explain what Howard does in order to learn as much as possible at the new company.

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