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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. At Starbucks, what kind of product does Howard strive to deliver?

2. As Howard, Orin, and Howard Behar are running the company, how does Howard feel about franchising?

3. How much older than Howard is Orin Smith?

4. What is Orin's part of the Starbucks trio?

5. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?

Short Essay Questions

1. What is Bean Stock and how is it introduced?

2. What causes Howard to hire Orin Smith?

3. What is the purpose of Howard's new health care plan for Starbucks and why is it met with resistance?

4. Which two tenets does Howard keep intact as he begins to expand Starbucks to include other people?

5. How does Howard first escape from the projects?

6. What was Howard Schultz's childhood like?

7. How did Howard feel about his father while growing up?

8. How long does it take Howard to join Starbucks and what are some of the sacrifices he makes to work for the company?

9. What is Howard's initial impression of Starbucks?

10. How does the purchase of Peet's Coffee and Tea divide the Starbucks company?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze Howard's decision to offer employee health benefits, which employees the benefits apply to, why other board members have a negative reaction to the idea, Howard's justification of it, and the eventual results of having the program. In addition, describe the introduction of Bean Stock, the employee stock option plan, and how it is received.

Essay Topic 2

Explain the personal and professional obstacles that Howard must overcome before moving to Seattle and working for Starbucks. Include descriptions and analysis of the time and work it takes to be offered a position with Starbucks, the sacrifices Howard and his wife make for the move, and the questions that his father's health raises.

Essay Topic 3

Along the way to success, Howard makes some important contacts that help him achieve his goals. For each of the following, explain how and when Howard first meets them, that person's background, and the ways that they contribute to Howard's vision:

1) Dave Olsen

2) Scott Greenburg

3) Jeff Brotman

4) Don Valencia

(see the answer keys)

This section contains 971 words (approx. 4 pages at 300 words per page) View a FREE sample