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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How much does Ron Margolis invest in Il Giornale?

2. When does Howard have to report a major financial loss to the board?

3. Who suggests the name, Il Giornale, for Howard's new coffee houses?

4. What date is the modern day Starbucks born?

5. Where was the third Il Giornale store opened?

Short Essay Questions

1. How successful is Il Giornale, and what leads Howard to purchase Starbucks?

2. How does the original Starbucks develop its name and logo?

3. Where is Jeff Brotman from and what does Howard learn from him?

4. After college, what is Howard's first sales job, and how does he meet his future wife?

5. What state is the Starbucks company in when Howard returns as the new CEO?

6. What is Howard's initial impression of Starbucks?

7. What was Howard Schultz's childhood like?

8. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

9. How did Howard feel about his father while growing up?

10. What atmosphere does Howard strive to create at Starbucks?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Explain in detail the three major changes that Howard proposes after he reports a major financial loss. Provide examples of how each idea is implemented, its purpose, and the reasons why it is effective.

Essay Topic 2

Describe Howard's first trip to Italy while working for Starbucks, the reason for his trip, what he notices while he is there, and how he is inspired by Italian lifestyle. Use the book as a reference to provide examples that highlight the significance of Howard's trip.

Essay Topic 3

Analyze Howard's initial impression of Starbucks, including how the employees respond to him and their preconceived notions, the observations he makes at a store level, and the ways that he attempts to change things. Also, explain what Howard does in order to learn as much as possible at the new company.

(see the answer keys)

This section contains 867 words (approx. 3 pages at 300 words per page) View a FREE sample