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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is the employee stock option plan for Starbucks called?

2. Who suggests the name, Il Giornale, for Howard's new coffee houses?

3. How long has Howard been working at Starbucks when he takes his first trip to Italy?

4. Where do Howard and Sheri live while he is working at Hammarplast?

5. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?

Short Essay Questions

1. What life changing events happen to Howard while he takes his first trip to Italy?

2. How does Howard first escape from the projects?

3. Why does Howard find merging Starbucks and Il Giornale to be challenging, and who does he hire to help with the operations, finance, and human resources?

4. What was Howard Schultz's childhood like?

5. How successful is Il Giornale, and what leads Howard to purchase Starbucks?

6. How does Howard learn the value of honoring customer requests?

7. How does the original Starbucks develop its name and logo?

8. What is Bean Stock and how is it introduced?

9. How does the purchase of Peet's Coffee and Tea divide the Starbucks company?

10. How long does it take Howard to join Starbucks and what are some of the sacrifices he makes to work for the company?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The founding principles of Starbucks are an important part of the company's success.

1) Describe the Mission Statement that Howard creates along with the benefits of having a mission statement for a company in general.

2) Explain who comprises the Mission Review Team and its purpose.

3) Analyze the core values of Starbucks as they are defined by Howard throughout the book.

Essay Topic 2

When Howard returns from Italy, he realizes the changes that have taken place at Starbucks.

1) Describe the response to Howard's idea of serving espresso by the owners.

2) Explain the effect that purchasing another coffee company has on the business and the employees.

3) Describe the way that Howard's cafe idea is developed at Starbucks in limited capacity.

4) Analyze Howard's decision to leave Starbucks and the circumstances surrounding it.

Essay Topic 3

Explain in detail the three major changes that Howard proposes after he reports a major financial loss. Provide examples of how each idea is implemented, its purpose, and the reasons why it is effective.

(see the answer keys)

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