Name: _________________________ | Period: ___________________ |
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. Hired in 1991 to take Starbucks public, which firm does Dan Levitan work with?
(a) Wertheim Schroder.
(b) Wells Fargo.
(c) Thomas Weisel Partners.
(d) Goldman Sachs.
2. As the company continues to expand rapidly, which Washington city does Howard choose to open another roasting plant?
(a) Bellingham.
(b) Yakima.
(c) Everett.
(d) Kent.
3. What mistake does Starbucks make in stocking the stores for the disastrous season Howard talks about in the end of the book?
(a) They price their gift baskets too high.
(b) They do not stock enough tea.
(c) They do not stock enough coffee.
(d) They stock expensive espresso machines.
4. What role does Howard talk about transitioning into at the end of the book?
(a) A cheerleader.
(b) A colleague.
(c) A silent partner.
(d) An advisor.
5. Which area has Starbucks stores that become frustrated about the lack of cold drinks to offer customers?
(a) New York.
(b) Santa Monica.
(c) Seattle.
(d) Los Angeles.
Short Answer Questions
1. During the crisis, what country does Starbucks buy a huge quantity of coffee from to stock?
2. Which principles does Howard think will continue to drive Starbucks' success?
3. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?
4. What town opens Starbucks' first East Coast store?
5. What city in Japan hosts the country's first Starbucks store?
Short Essay Questions
1. How is the idea of serving cold drinks at Starbucks first introduced to Howard and what is his response?
2. Why does Howard agree to allow United Airlines to serve Starbucks coffee on their flights?
3. What makes the 1995 holiday season so disappointing for Starbucks?
4. How is the quality problem of the coffee served on United Airlines flights solved?
5. How is the Starbucks Frappuccino created?
6. What reference is included at the end of Pour Your Heart Into It, and how does it reflect Howard's success with Starbucks?
7. What is historic about the meeting that Howard calls after the 1995 holiday season?
8. What is the paper cup problem that Starbucks encounters and how is it solved?
9. What is an example of a negative claim that was made against Starbucks?
10. What changes does Starbucks make after receiving negative publicity?
This section contains 956 words (approx. 4 pages at 300 words per page) |