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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. After his father's death, what does Howard work to increase for Starbucks employees?
(a) Pay and hours, but not benefits.
(b) Pay and benefits.
(c) Benefits, pay, and hours.
(d) Benefits, but not pay.

2. What sport does Howard play in hopes of one day leaving the projects?
(a) Football.
(b) Basketball.
(c) Baseball.
(d) Tennis.

3. What is Orin's part of the Starbucks trio?
(a) Silent partner.
(b) The company's soul.
(c) Financial responsibility.
(d) Vision.

4. How many large companies had Howard managed before acquiring Starbucks?
(a) Two.
(b) One.
(c) None.
(d) Three.

5. Which courses does Howard succeed at while going to college?
(a) Marketing, mathematics, and communications.
(b) Marketing and communications.
(c) Marketing, history, and communications.
(d) Marketing and history.

Short Answer Questions

1. What does Howard believe a business should have at its core?

2. What type of business did Dave Olsen have before meeting Howard?

3. When does Howard report the first profitable year for Starbucks?

4. Which company did Jeff Brotman found before helping Howard with Starbucks?

5. What does Dave Olsen contribute to Howard's vision for Il Giornale?

Short Essay Questions

1. What does H2O refer to in the Starbucks company?

2. What happens to Howard's father that causes him to rethink his move to Seattle?

3. How is the design and logo of Starbucks updated for the merger of both companies?

4. What causes Howard to hire Orin Smith?

5. What atmosphere does Howard strive to create at Starbucks?

6. How does the death of his father change the way Howard remembers him?

7. What state is the Starbucks company in when Howard returns as the new CEO?

8. Why does Howard create a Mission Statement and a Mission Review Team for Starbucks?

9. What was Howard Schultz's childhood like?

10. How does Howard learn the value of honoring customer requests?

(see the answer keys)

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