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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Replacing all sugar packets with a healthy alternative.
(b) Including low fat or skim milk in their drinks.
(c) Hiring more employees to serve customers faster.
(d) Making their stores bigger for increased safety.

2. How does Howard feel about his father while growing up?
(a) He admires his ambition, but thinks he lacks character.
(b) He admires his character, but thinks he lacks ambition.
(c) He thinks he lacks both character and ambition.
(d) He admires both his character and ambition.

3. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
(a) Two.
(b) None.
(c) One.
(d) Three.

4. How is Howard's salary affected by his new job with Starbucks?
(a) It increased by a small amount.
(b) It is increased by a large amount.
(c) It is decreased by a large amaount.
(d) It is decreased by a small amount.

5. What does Howard believe a business should have at its core?
(a) Financial investors.
(b) Executive input.
(c) A good product.
(d) A good example to follow.

Short Answer Questions

1. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

2. What term does Howard use to replace "employees" after the introduction of the employee stock option?

3. How many days before his father's death does Howard arrive in New York?

4. What is the official name of the Starbucks company when Howard first visits it in Seattle?

5. How many more stores does Howard open in Chicago to prove that it can catch on in that market?

Short Essay Questions

1. What is the risk of serving Starbucks coffee outside of the company and what exception does Howard make?

2. Who is Dave Olsen and what does he bring to Il Giornale?

3. What is Howard's initial impression of Starbucks?

4. How successful is Il Giornale, and what leads Howard to purchase Starbucks?

5. How does Howard convince Jerry Baldwin to begin serving espressos, and what leads him to leave Starbucks?

6. How does the death of his father change the way Howard remembers him?

7. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

8. What state is the Starbucks company in when Howard returns as the new CEO?

9. Why does Howard create a Mission Statement and a Mission Review Team for Starbucks?

10. How does Howard first escape from the projects?

(see the answer keys)

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