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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?
(a) It is supported by the store employees.
(b) It is rejected by the store employees, but supported by the owner.
(c) It is rejected by the executives.
(d) It is supported by the executives, but rejected by the owner.

2. When does Howard graduate from college?
(a) 1979.
(b) 1975.
(c) 1978.
(d) 1974.

3. What position does Howard hire Lawrence Maltz for?
(a) President of operations, finance, and human resources.
(b) President of only human resources.
(c) Vice President in charge of operations, finance, and human resources.
(d) Vice President in charge of only operations and finance.

4. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1987.
(b) 1989.
(c) 1988.
(d) 1986.

5. What sport does Howard play in hopes of one day leaving the projects?
(a) Tennis.
(b) Football.
(c) Basketball.
(d) Baseball.

Short Answer Questions

1. How does Starbucks add flavor to the coffee it serves?

2. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?

3. What novel features a character that inspired the Starbucks name?

4. Why does Howard insists that Starbucks remain company-owned and not franchised?

5. How does Howard feel about his father while growing up?

Short Essay Questions

1. Why does Howard travel back to Italy with Gordon and what is the result of their trip?

2. What are the responsibilities of the three main people who run Starbucks in 1990?

3. What atmosphere does Howard strive to create at Starbucks?

4. How does the original Starbucks develop its name and logo?

5. What founding principles does Howard intend to keep with all aspects of the company?

6. What causes Howard to hire Orin Smith?

7. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?

8. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

9. How does Howard first escape from the projects?

10. How does Howard learn the value of honoring customer requests?

(see the answer keys)

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