View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) DeLonghi.
(b) Bialetti.
(c) Faema.
(d) Athena.

2. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee.
(b) Peet's Coffee, Tea, and Spices.
(c) Peet's Coffee and Tea.
(d) Peet's Coffee and Spices.

3. What are the preconceived notions that Howard encounters from other Starbucks employees?
(a) Howard is too intelligent to work at the company.
(b) Howard will be a negative hire for the company.
(c) Howard will be a positive hire for the company.
(d) Howard is not intelligent enough to work at the company.

4. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Making their stores bigger for increased safety.
(b) Hiring more employees to serve customers faster.
(c) Including low fat or skim milk in their drinks.
(d) Replacing all sugar packets with a healthy alternative.

5. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Financing.
(b) Operations.
(c) Marketing.
(d) Advertising.

6. How does Howard describe Sheri's support?
(a) Unpredictable.
(b) Unfathomable.
(c) Unfailing.
(d) Unbelievable.

7. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
(a) Two.
(b) None.
(c) One.
(d) Three.

8. What decision does Howard make about the way he thinks of his father?
(a) To concentrate on the man he was.
(b) To think about him often.
(c) To concentrate on the man he was not.
(d) To think about him every once in a while.

9. How is Howard's salary affected by his new job with Starbucks?
(a) It is increased by a large amount.
(b) It is decreased by a small amount.
(c) It is decreased by a large amaount.
(d) It increased by a small amount.

10. What is Howard hoping to reduce with his new plan for employees?
(a) Employee tardiness.
(b) Employee suspensions.
(c) Employee termination.
(d) Employee turnover.

11. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The coffee freezing process.
(b) The development of special bags that lock in moisture and air.
(c) The online advertising.
(d) The purchase of several company owned vans.

12. What type of business did Dave Olsen have before meeting Howard?
(a) A tea brewer manufacturing company.
(b) A university deli.
(c) A university coffeehouse.
(d) A coffeemaker manufacturing company.

13. What date is the modern day Starbucks born?
(a) August 12, 1988.
(b) August 14, 1987.
(c) August 18, 1987.
(d) August 16, 1988

14. How long does Howard stay in Europe for his training with Hammarplast?
(a) Three months.
(b) Six years.
(c) Three years.
(d) Six months.

15. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?
(a) It will increase employee loyalty.
(b) It will eliminate employee theft.
(c) It will prevent employee lawsuits.
(d) It will increase store profits.

Short Answer Questions

1. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?

2. At the time Howard visits Italy, what type of coffee is Starbucks selling?

3. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?

4. Why does Howard insists that Starbucks remain company-owned and not franchised?

5. What is the official name of the Starbucks company when Howard first visits it in Seattle?

(see the answer keys)

This section contains 567 words (approx. 2 pages at 300 words per page) View a FREE sample