View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $950,000.
(b) $850,000.
(c) $650,000.
(d) $750,000.

2. How does the acquisition of another company affect the employees at Starbucks?
(a) There is a decrease in employee mistakes.
(b) There is a decrease in employee loyalty.
(c) There is an increase in employee loyalty.
(d) There is an increase in employee mistakes.

3. Which courses does Howard succeed at while going to college?
(a) Marketing and history.
(b) Marketing, mathematics, and communications.
(c) Marketing, history, and communications.
(d) Marketing and communications.

4. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?
(a) The company's soul.
(b) Silent partner.
(c) Financial responsibility.
(d) Vision.

5. Where do Howard and Sheri live while he is working at Hammarplast?
(a) Queens.
(b) Manhattan.
(c) Brooklyn.
(d) Long Island.

6. What part of the original Starbucks logo does Howard keep for the new company?
(a) The stars.
(b) The font.
(c) The slogan.
(d) The mermaid.

7. What elements of Italy is Howard trying to interject into America with Il Giornale?
(a) Style and adventure.
(b) Romance, style, and adventure.
(c) Romance and adventure.
(d) Romance and style.

8. Where was the third Il Giornale store opened?
(a) Spokane.
(b) Seattle.
(c) Vancouver.
(d) Tacoma.

9. How does Howard feel about his father while growing up?
(a) He admires both his character and ambition.
(b) He thinks he lacks both character and ambition.
(c) He admires his character, but thinks he lacks ambition.
(d) He admires his ambition, but thinks he lacks character.

10. What does Howard promise in order to earn the Starbucks employees' trust?
(a) Honesty and openness.
(b) Honesty and a certain degree of openness.
(c) Honesty, openness, and reliability.
(d) Openness and reliability.

11. How many days before his father's death does Howard arrive in New York?
(a) Four.
(b) Two.
(c) One.
(d) Three.

12. What is the purpose of a company Mission Statement?
(a) Everyone in the company has the same rules to follow.
(b) The board members know what rules to follow.
(c) The board members of the company know what it stands for.
(d) Everyone in the company knows what it stands for.

13. How much money does Howard need to raise in order to purchase Starbucks?
(a) Four million dollars.
(b) Two million dollars.
(c) Three million dollars.
(d) Five million dollars.

14. What approach does Howard take when dealing with customer requests?
(a) He does not have the time to listen to them.
(b) He believes a company should do anything in its power to honor customer requests.
(c) He will listen to them and then explain to the customer why the company does not accept customer requests.
(d) He will listen to them, but admits that most of them cannot be fulfilled.

15. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The online advertising.
(b) The coffee freezing process.
(c) The development of special bags that lock in moisture and air.
(d) The purchase of several company owned vans.

Short Answer Questions

1. How long was the original Starbucks in business before Howard hears about the company?

2. Which sports team does Howard's father take the family to see?

3. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?

4. Which company did Jeff Brotman found before helping Howard with Starbucks?

5. What other coffee company does Jerry Baldwin purchase?

(see the answer keys)

This section contains 594 words (approx. 2 pages at 300 words per page) View a FREE sample