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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?
(a) Thirty.
(b) Twenty.
(c) Fifty.
(d) Forty.

2. How often does the Starbucks Mission Review Team meet?
(a) Every day.
(b) Never, it is just a concept.
(c) Rarely.
(d) Regularly.

3. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The online advertising.
(b) The coffee freezing process.
(c) The purchase of several company owned vans.
(d) The development of special bags that lock in moisture and air.

4. At the time Howard visits Italy, what type of coffee is Starbucks selling?
(a) Brewed.
(b) Mostly brewed, but some loose bean.
(c) Mostly loose bean, but some brewed.
(d) Loose bean.

5. Which courses does Howard succeed at while going to college?
(a) Marketing, history, and communications.
(b) Marketing, mathematics, and communications.
(c) Marketing and communications.
(d) Marketing and history.

6. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?
(a) Labor Day.
(b) Memorial Day.
(c) Easter.
(d) The Fourth of July.

7. What term does Howard use to replace "employees" after the introduction of the employee stock option?
(a) Co-owners.
(b) Partners.
(c) Investors.
(d) Team members.

8. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?
(a) He is a member of the Chicago City Council.
(b) He is in charge of Starbuck's retail operations.
(c) He is a lawyer in Chicago.
(d) He is in charge of Starbuck's promotions.

9. What is the initial reaction to Starbucks in Chicago?
(a) It is not overwhelmingly popular.
(b) It is overwhelmingly popular.
(c) It is ignored.
(d) It is slightly popular.

10. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?
(a) Taverns.
(b) Barber shops.
(c) Beauty parlors.
(d) Pizzerias.

11. How much does Ron Margolis invest in Il Giornale?
(a) $250,000.
(b) $100,000.
(c) $150,000.
(d) $200,000.

12. By incorporating some aspects of the Il Giornale logo, what color is the new Starbucks logo?
(a) Red.
(b) Green.
(c) Blue.
(d) Brown.

13. How does Howard describe the service in Starbucks stores when he first begins working there?
(a) Emphatic.
(b) Friendly.
(c) Rude.
(d) Arrogant.

14. How long has Howard been working at Starbucks when he takes his first trip to Italy?
(a) One year.
(b) Two years.
(c) Two months.
(d) One month.

15. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?
(a) Thirty.
(b) Twenty five.
(c) Twenty.
(d) Thirty five.

Short Answer Questions

1. What type of business does Sheri give up before moving to the Northwest?

2. How does the acquisition of another company affect the employees at Starbucks?

3. What approach does Howard take when dealing with customer requests?

4. What part of New York did Howard grow up in during the 1960s?

5. How long does it take Howard to convince Starbucks to begin serving espresso?

(see the answer keys)

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