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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. What role does Howard talk about transitioning into at the end of the book?
(a) An advisor.
(b) A colleague.
(c) A silent partner.
(d) A cheerleader.

2. What approach does Howard take when dealing with customer requests?
(a) He will listen to them, but admits that most of them cannot be fulfilled.
(b) He will listen to them and then explain to the customer why the company does not accept customer requests.
(c) He does not have the time to listen to them.
(d) He believes a company should do anything in its power to honor customer requests.

3. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?
(a) It will increase store profits.
(b) It will eliminate employee theft.
(c) It will prevent employee lawsuits.
(d) It will increase employee loyalty.

4. What position is Howard promoted to at Hammarplast?
(a) Vice President.
(b) Sales Consultant.
(c) CEO.
(d) Human Resources Manager.

5. What does Howard feel Starbucks' competitive advantage is?
(a) The communication provided by other coffee companies.
(b) The ability to adjust prices as needed.
(c) The communication provided by store employees.
(d) The ability to merge with other companies.

Short Answer Questions

1. How is Starbucks listed on the NASDAQ stock exchange in New York City?

2. What does Howard observe about the espresso bars he visits in Italy?

3. What mistake does Starbucks make in stocking the stores for the disastrous season Howard talks about in the end of the book?

4. Which shoe company did Scott Bedbury work at before joining Starbucks?

5. What novel features a character that inspired the Starbucks name?

(see the answer key)

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