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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. During the crisis, what country does Starbucks buy a huge quantity of coffee from to stock?
(a) Peru.
(b) Colombia.
(c) Venezuela.
(d) Brazil.

2. How does Howard describe Sheri's support?
(a) Unfathomable.
(b) Unpredictable.
(c) Unfailing.
(d) Unbelievable.

3. What date is the modern day Starbucks born?
(a) August 16, 1988
(b) August 14, 1987.
(c) August 18, 1987.
(d) August 12, 1988.

4. Throughout the crisis, what do the Starbucks executives remain committed to providing?
(a) The best quality coffee.
(b) The most variety of coffee products in their stores.
(c) The biggest selection of non-coffee products in their stores.
(d) The best prices in the coffee industry.

5. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?
(a) Dramatically.
(b) Slightly.
(c) They do not raise their prices at all.
(d) Moderately.

Short Answer Questions

1. What approach does Howard take when dealing with customer requests?

2. After his father's death, what does Howard work to increase for Starbucks employees?

3. What is the initial reaction to Starbucks in Chicago?

4. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?

5. What is significant about the meeting Howard has with the Seattle team to share his concerns for the unreached sales goals?

(see the answer key)

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