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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. What date is the modern day Starbucks born?
(a) August 16, 1988
(b) August 14, 1987.
(c) August 12, 1988.
(d) August 18, 1987.

2. How much money does Howard estimate it will take to launch his new coffee house business?
(a) $2.7 million.
(b) $270,000.
(c) $1.7 million.
(d) $170,000.

3. During the disappointing holiday season, how is the design of the packaging changed, making it unacceptable to customers?
(a) Neither in design nor size options.
(b) In design and size options.
(c) Only in size options.
(d) Only in design.

4. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?
(a) It will eliminate employee theft.
(b) It will prevent employee lawsuits.
(c) It will increase employee loyalty.
(d) It will increase store profits.

5. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Replacing all sugar packets with a healthy alternative.
(b) Making their stores bigger for increased safety.
(c) Hiring more employees to serve customers faster.
(d) Including low fat or skim milk in their drinks.

Short Answer Questions

1. By incorporating some aspects of the Il Giornale logo, what color is the new Starbucks logo?

2. What does Howard observe about the espresso bars he visits in Italy?

3. In order to spend more time with his family, what title does Howard give to Orin in 1994?

4. Which University granted Howard a scholarship?

5. Which one of the following cities is not included in the locations for Starbucks stores that opened in 1994?

(see the answer key)

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