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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. How does Howard initially handle the crisis of a shortage of coffee beans and increased costs?
(a) He only raises the price on specific coffees.
(b) He chooses to keep his prices fixed.
(c) He raises prices on coffee.
(d) He lowers the prices on coffee.

2. What year does Howard open the first Starbucks store in Japan?
(a) 1994.
(b) 1996.
(c) 1995.
(d) 1997.

3. What approach does Howard take when dealing with customer requests?
(a) He will listen to them, but admits that most of them cannot be fulfilled.
(b) He does not have the time to listen to them.
(c) He believes a company should do anything in its power to honor customer requests.
(d) He will listen to them and then explain to the customer why the company does not accept customer requests.

4. Where do Howard and Sheri live while he is working at Hammarplast?
(a) Manhattan.
(b) Queens.
(c) Brooklyn.
(d) Long Island.

5. By incorporating some aspects of the Il Giornale logo, what color is the new Starbucks logo?
(a) Blue.
(b) Red.
(c) Green.
(d) Brown.

Short Answer Questions

1. At the time Pour Your Heart Into It was written, how many people per day are estimated to be drinking Starbucks coffee on United Airlines flights?

2. Who approaches Howard with the idea to sell music compilations in Starbucks stores?

3. What year does Howard leave Starbucks to open his own espresso cafes?

4. When the Starbucks food and beverage department first tries to expand on the icy drink, what is the result?

5. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?

(see the answer key)

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