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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?
(a) Fifty.
(b) Twenty.
(c) Thirty.
(d) Forty.

2. What date does Starbucks finally go public?
(a) July 26, 1992.
(b) June 26, 1992.
(c) September 18, 1992.
(d) November 18, 1992.

3. What city in Japan hosts the country's first Starbucks store?
(a) Kyoto.
(b) Osaka.
(c) Tokyo.
(d) Nagasaki.

4. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?
(a) It will eliminate employee theft.
(b) It will prevent employee lawsuits.
(c) It will increase employee loyalty.
(d) It will increase store profits.

5. Who suggests the name, Il Giornale, for Howard's new coffee houses?
(a) Arnie Prentice.
(b) Ron Margolis.
(c) Jerry Baldwin.
(d) Gordon Bowker.

Short Answer Questions

1. In a 1996 survey, what percentage of United Airlines coffee drinkers described the Starbucks coffee as excellent?

2. What happens when two local managers first create a blended icy drink?

3. What is Howard Schultz's position at Starbucks?

4. What part of the original Starbucks logo does Howard keep for the new company?

5. Which one of the following is not one of the things Howard proposes the company needs to expand successfully?

(see the answer key)

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