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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. After his father's death, what does Howard work to increase for Starbucks employees?
(a) Benefits, pay, and hours.
(b) Benefits, but not pay.
(c) Pay and hours, but not benefits.
(d) Pay and benefits.

2. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Advertising.
(b) Financing.
(c) Operations.
(d) Marketing.

3. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee, Tea, and Spices.
(b) Peet's Coffee and Spices.
(c) Peet's Coffee and Tea.
(d) Peet's Coffee.

4. How much money does Howard need to raise in order to purchase Starbucks?
(a) Two million dollars.
(b) Three million dollars.
(c) Four million dollars.
(d) Five million dollars.

5. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?
(a) One year.
(b) Two months.
(c) Two years.
(d) One month.

Short Answer Questions

1. How does Howard feel about his father while growing up?

2. At Starbucks, what kind of product does Howard strive to deliver?

3. What year is it when Howard begins to look for people with skills different than his own?

4. When the Starbucks food and beverage department first tries to expand on the icy drink, what is the result?

5. What year does United Airlines begin serving Starbucks coffee on its flights?

(see the answer key)

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