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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?
(a) Silent partner.
(b) Vision.
(c) Financial responsibility.
(d) The company's soul.

2. What year is it when Howard begins to look for people with skills different than his own?
(a) 1989.
(b) 1988.
(c) 1990.
(d) 1991.

3. What year does Howard first meet with Pepsi to discuss the mass distribution of Starbucks products?
(a) 1993.
(b) 1994.
(c) 1991.
(d) 1992.

4. What type of music is featured on the CDs that Starbucks begins selling?
(a) Classical.
(b) Soft Rock.
(c) Piano Ballads.
(d) Jazz.

5. When the decision to take Starbucks public is announced, what does Howard feel most investment banks do not understand?
(a) The company's intangible value.
(b) The way the company makes money.
(c) The reasons why there is no franchising available.
(d) The value of the company's employees.

Short Answer Questions

1. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?

2. Where is there a potential disaster in the coffee business?

3. When was the third Il Giornale store opened?

4. How does Starbucks add flavor to the coffee it serves?

5. What position is Orin Smith hired for?

(see the answer key)

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