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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One day.
(b) One week.
(c) One year.
(d) One month.

2. Where was the third Il Giornale store opened?
(a) Spokane.
(b) Seattle.
(c) Tacoma.
(d) Vancouver.

3. When does Howard have to report a major financial loss to the board?
(a) 1990.
(b) 1991.
(c) 1988.
(d) 1989.

4. What is the purpose of a company Mission Statement?
(a) Everyone in the company has the same rules to follow.
(b) The board members know what rules to follow.
(c) Everyone in the company knows what it stands for.
(d) The board members of the company know what it stands for.

5. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?
(a) Barber shops.
(b) Pizzerias.
(c) Taverns.
(d) Beauty parlors.

Short Answer Questions

1. How often does the Starbucks Mission Review Team meet?

2. Who makes up the Mission Review Team of Starbucks?

3. Where is the second Il Giornale store opened?

4. In order to spend more time with his family, what title does Howard give to Orin in 1994?

5. Which espresso machine manufacturer does Howard seek as an investor for his new business?

(see the answer key)

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