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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. What is the focus of the computerized systems installed in Starbucks stores in 1991?
(a) Sales and inventory, but not growth.
(b) Sales and growth, but not inventory.
(c) Sales, growth, and inventory.
(d) Only inventory.

2. What positions does Howard think would be better filled by people with skills different than his own?
(a) District managers.
(b) Store managers.
(c) Customer service representatives.
(d) Executives.

3. How does the acquisition of another company affect the employees at Starbucks?
(a) There is an increase in employee mistakes.
(b) There is a decrease in employee mistakes.
(c) There is an increase in employee loyalty.
(d) There is a decrease in employee loyalty.

4. How long was the original Starbucks in business before Howard hears about the company?
(a) Twenty years.
(b) Fifteen years.
(c) Ten years.
(d) Five years.

5. When does Howard have to report a major financial loss to the board?
(a) 1988.
(b) 1990.
(c) 1989.
(d) 1991.

Short Answer Questions

1. What is the initial reaction to Starbucks in Chicago?

2. What year does Howard realize that his idea of cafe style coffee houses is taking off?

3. What elements of Italy is Howard trying to interject into America with Il Giornale?

4. What date does Starbucks finally go public?

5. Which one of the following is not one of the flavors of Starbucks coffee flavored ice cream?

(see the answer key)

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