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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. Which sports team does Howard's father take the family to see?
(a) The Jets.
(b) The Giants.
(c) The Yankees.
(d) The Mets.

2. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?
(a) Fifty.
(b) Thirty.
(c) Forty.
(d) Twenty.

3. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The online advertising.
(b) The coffee freezing process.
(c) The development of special bags that lock in moisture and air.
(d) The purchase of several company owned vans.

4. When was the third Il Giornale store opened?
(a) April 1987.
(b) June 1987.
(c) September 1988.
(d) July 1988.

5. What profession does Ron Margolis, the first investor of Il Giornale, have?
(a) Pediatrican.
(b) Obstetrician.
(c) Optometrist.
(d) Chiropractor.

Short Answer Questions

1. What elements of Italy is Howard trying to interject into America with Il Giornale?

2. What is the purpose of a company Mission Statement?

3. What positions does Howard think would be better filled by people with skills different than his own?

4. When does Howard report the first profitable year for Starbucks?

5. What does Howard not count on when first taking over as the CEO of Starbucks?

(see the answer key)

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