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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. How much money does Jerry Baldwin invest in Howard's coffee houses?
(a) $200,000.
(b) $150,000.
(c) $100,000.
(d) $250,000.

2. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?
(a) It is rejected by the executives.
(b) It is supported by the store employees.
(c) It is rejected by the store employees, but supported by the owner.
(d) It is supported by the executives, but rejected by the owner.

3. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1983.
(b) 1986.
(c) 1985.
(d) 1984.

4. What novel features a character that inspired the Starbucks name?
(a) Moby Dick.
(b) Gulliver's Travels.
(c) Tom Sawyer.
(d) Treasure Island.

5. What approach does Howard take when dealing with customer requests?
(a) He believes a company should do anything in its power to honor customer requests.
(b) He will listen to them and then explain to the customer why the company does not accept customer requests.
(c) He does not have the time to listen to them.
(d) He will listen to them, but admits that most of them cannot be fulfilled.

Short Answer Questions

1. What is the prognosis of Howard's father's condition after Howard moves to Seattle?

2. How does the acquisition of another company affect the employees at Starbucks?

3. What year is it when Howard begins to look for people with skills different than his own?

4. What profession does Ron Margolis, the first investor of Il Giornale, have?

5. What position is Orin Smith hired for?

(see the answer key)

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