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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. Who makes up the Mission Review Team of Starbucks?
(a) Only board members.
(b) Only the managers of the actual stores.
(c) Only people who work in the actual stores.
(d) People from all areas of the company.

2. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) Bialetti.
(b) DeLonghi.
(c) Faema.
(d) Athena.

3. When does Howard travel back to New York to see his father?
(a) March 1988.
(b) January 1988.
(c) January 1989.
(d) March 1989.

4. What type of business does Sheri give up before moving to the Northwest?
(a) Interior design.
(b) Fashion design.
(c) Advertising.
(d) Photography.

5. How often does the Starbucks Mission Review Team meet?
(a) Every day.
(b) Never, it is just a concept.
(c) Rarely.
(d) Regularly.

Short Answer Questions

1. How does Howard feel about his father while growing up?

2. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?

3. What part of New York did Howard grow up in during the 1960s?

4. When does the first Il Giornale store open?

5. How long was the original Starbucks in business before Howard hears about the company?

(see the answer key)

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