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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. What is the focus of the computerized systems installed in Starbucks stores in 1991?
(a) Sales and inventory, but not growth.
(b) Only inventory.
(c) Sales and growth, but not inventory.
(d) Sales, growth, and inventory.

2. What position is Howard promoted to at Hammarplast?
(a) Human Resources Manager.
(b) CEO.
(c) Vice President.
(d) Sales Consultant.

3. How much money does Jerry Baldwin invest in Howard's coffee houses?
(a) $150,000.
(b) $200,000.
(c) $250,000.
(d) $100,000.

4. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?
(a) He is a member of the Chicago City Council.
(b) He is in charge of Starbuck's retail operations.
(c) He is a lawyer in Chicago.
(d) He is in charge of Starbuck's promotions.

5. What country is Perstorp, the parent company of Hammarplast, based in?
(a) Ireland.
(b) Sweden.
(c) Norway.
(d) France.

Short Answer Questions

1. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?

2. How often does the Starbucks Mission Review Team meet?

3. What part of the original Starbucks logo does Howard keep for the new company?

4. How many days before his father's death does Howard arrive in New York?

5. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?

(see the answer key)

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