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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. When does Howard graduate from college?
(a) 1975.
(b) 1979.
(c) 1978.
(d) 1974.

2. What is the prognosis of Howard's father's condition after Howard moves to Seattle?
(a) Less favorable.
(b) The same.
(c) Howard does not know.
(d) More favorable.

3. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?
(a) Tea bag holders.
(b) A drip coffeemaker.
(c) Customized coffee mugs.
(d) An espresso machine.

4. How does Howard feel about his father while growing up?
(a) He admires his ambition, but thinks he lacks character.
(b) He admires his character, but thinks he lacks ambition.
(c) He admires both his character and ambition.
(d) He thinks he lacks both character and ambition.

5. What does Howard observe about the espresso bars he visits in Italy?
(a) They are a comfortable gathering place.
(b) They cater to the upper class only.
(c) They are places with limited seating.
(d) They close early on most nights.

Short Answer Questions

1. What position does Arnie Prentice hold when he invests in Il Giornale?

2. Where do Howard and Sheri live while he is working at Hammarplast?

3. What season in 1983 does Howard take his first trip to Italy?

4. Who suggests the name, Il Giornale, for Howard's new coffee houses?

5. Which University granted Howard a scholarship?

(see the answer key)

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