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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. When does the first Il Giornale store open?
(a) July 1986.
(b) September 1987.
(c) April 1986.
(d) February 1987.

2. Where was the third Il Giornale store opened?
(a) Vancouver.
(b) Seattle.
(c) Spokane.
(d) Tacoma.

3. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) Bialetti.
(b) DeLonghi.
(c) Athena.
(d) Faema.

4. What part of New York did Howard grow up in during the 1960s?
(a) Manhattan.
(b) Brooklyn.
(c) Queens.
(d) Albany.

5. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee and Tea.
(b) Peet's Coffee.
(c) Peet's Coffee and Spices.
(d) Peet's Coffee, Tea, and Spices.

Short Answer Questions

1. When was the third Il Giornale store opened?

2. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?

3. What year does Howard leave Starbucks to open his own espresso cafes?

4. What elements of Italy is Howard trying to interject into America with Il Giornale?

5. How long was the original Starbucks in business before Howard hears about the company?

(see the answer key)

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