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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?
(a) Two months.
(b) Two weeks.
(c) Six weeks.
(d) Six months.

2. What part of New York did Howard grow up in during the 1960s?
(a) Queens.
(b) Brooklyn.
(c) Albany.
(d) Manhattan.

3. What profession does Ron Margolis, the first investor of Il Giornale, have?
(a) Optometrist.
(b) Chiropractor.
(c) Pediatrican.
(d) Obstetrician.

4. What is the prognosis of Howard's father's condition after Howard moves to Seattle?
(a) More favorable.
(b) Less favorable.
(c) The same.
(d) Howard does not know.

5. Which sports team does Howard's father take the family to see?
(a) The Jets.
(b) The Mets.
(c) The Giants.
(d) The Yankees.

Short Answer Questions

1. What type of business did Dave Olsen have before meeting Howard?

2. What are the preconceived notions that Howard encounters from other Starbucks employees?

3. What position does Arnie Prentice hold when he invests in Il Giornale?

4. How much money does Howard estimate it will take to launch his new coffee house business?

5. How does Howard feel about his father while growing up?

(see the answer key)

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