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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, To Italians, Espresso Is Like an Aria and Luck is the Residue of Design.

Multiple Choice Questions

1. What does Howard observe about the espresso bars he visits in Italy?
(a) They close early on most nights.
(b) They are places with limited seating.
(c) They cater to the upper class only.
(d) They are a comfortable gathering place.

2. What are the preconceived notions that Howard encounters from other Starbucks employees?
(a) Howard is too intelligent to work at the company.
(b) Howard will be a positive hire for the company.
(c) Howard is not intelligent enough to work at the company.
(d) Howard will be a negative hire for the company.

3. How is Howard's salary affected by his new job with Starbucks?
(a) It is increased by a large amount.
(b) It increased by a small amount.
(c) It is decreased by a large amaount.
(d) It is decreased by a small amount.

4. What novel features a character that inspired the Starbucks name?
(a) Treasure Island.
(b) Gulliver's Travels.
(c) Moby Dick.
(d) Tom Sawyer.

5. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One week.
(b) One year.
(c) One day.
(d) One month.

Short Answer Questions

1. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?

2. What season in 1983 does Howard take his first trip to Italy?

3. How does Howard feel about his father while growing up?

4. Which courses does Howard succeed at while going to college?

5. What part of New York did Howard grow up in during the 1960s?

(see the answer key)

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