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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, To Italians, Espresso Is Like an Aria and Luck is the Residue of Design.

Multiple Choice Questions

1. How does Howard describe the service in Starbucks stores when he first begins working there?
(a) Emphatic.
(b) Friendly.
(c) Arrogant.
(d) Rude.

2. What type of business does Sheri give up before moving to the Northwest?
(a) Fashion design.
(b) Photography.
(c) Interior design.
(d) Advertising.

3. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?
(a) Two years.
(b) One month.
(c) One year.
(d) Two months.

4. What sport does Howard play in hopes of one day leaving the projects?
(a) Baseball.
(b) Basketball.
(c) Tennis.
(d) Football.

5. Which University granted Howard a scholarship?
(a) Michigan State University.
(b) The University of Michigan.
(c) Northern Michigan University.
(d) Eastern Michigan University.

Short Answer Questions

1. How long was the original Starbucks in business before Howard hears about the company?

2. What is the official name of the Starbucks company when Howard first visits it in Seattle?

3. What country is Perstorp, the parent company of Hammarplast, based in?

4. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?

5. What year does Howard leave Starbucks to open his own espresso cafes?

(see the answer key)

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