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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. What novel features a character that inspired the Starbucks name?
(a) Treasure Island.
(b) Moby Dick.
(c) Tom Sawyer.
(d) Gulliver's Travels.

2. How much older than Howard is Orin Smith?
(a) Fifteen years.
(b) Five years.
(c) Twenty years.
(d) Ten years.

3. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?
(a) Integrity and respect.
(b) Creativity and innovation.
(c) Creativity and respect.
(d) Integrity and innovation.

4. How does Howard feel about his father while growing up?
(a) He admires both his character and ambition.
(b) He admires his ambition, but thinks he lacks character.
(c) He thinks he lacks both character and ambition.
(d) He admires his character, but thinks he lacks ambition.

5. What type of music is featured on the CDs that Starbucks begins selling?
(a) Classical.
(b) Soft Rock.
(c) Jazz.
(d) Piano Ballads.

Short Answer Questions

1. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?

2. What city in Japan hosts the country's first Starbucks store?

3. How long does it take Howard to convince Starbucks to begin serving espresso?

4. How long did it take Starbucks and United Airlines to fix the problem and raise the quality of the coffee served on flights?

5. What position does Howard hire Lawrence Maltz for?

(see the answer key)

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