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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Act Your Dreams with Open Eyes and If It Captures Your Imagination, It Will Captivate Others.

Multiple Choice Questions

1. What is the official name of the Starbucks company when Howard first visits it in Seattle?
(a) Starbucks Coffee, Tea, and Spice Company.
(b) Starbucks Coffee and Tea Company.
(c) Starbucks Coffee Company.
(d) Starbucks, Coffee and Spice Company.

2. How much money does Howard estimate it will take to launch his new coffee house business?
(a) $2.7 million.
(b) $270,000.
(c) $1.7 million.
(d) $170,000.

3. Where is the housewares show that Howard attends in Italy?
(a) Sicily.
(b) Milan.
(c) Napoli.
(d) Rome.

4. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?
(a) He is in charge of Starbuck's promotions.
(b) He is a lawyer in Chicago.
(c) He is a member of the Chicago City Council.
(d) He is in charge of Starbuck's retail operations.

5. When does Howard graduate from college?
(a) 1979.
(b) 1975.
(c) 1978.
(d) 1974.

Short Answer Questions

1. What type of business does Sheri give up before moving to the Northwest?

2. How does Howard feel about his father while growing up?

3. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?

4. When does the first Il Giornale store open?

5. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

(see the answer key)

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