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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. Joining Howard and Orin, what is Howard Behar's role in the company?
(a) The company's soul.
(b) Silent partner.
(c) Financial responsibility.
(d) Vision.

2. What type of business did Dave Olsen have before meeting Howard?
(a) A university deli.
(b) A tea brewer manufacturing company.
(c) A coffeemaker manufacturing company.
(d) A university coffeehouse.

3. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?
(a) Creativity and respect.
(b) Creativity and innovation.
(c) Integrity and respect.
(d) Integrity and innovation.

4. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?
(a) Five.
(b) Thirty five.
(c) Eleven.
(d) Twenty one.

5. What does Howard promise in order to earn the Starbucks employees' trust?
(a) Honesty and openness.
(b) Honesty, openness, and reliability.
(c) Openness and reliability.
(d) Honesty and a certain degree of openness.

Short Answer Questions

1. How many large companies had Howard managed before acquiring Starbucks?

2. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?

3. At the time Howard visits Italy, what type of coffee is Starbucks selling?

4. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

5. What approach does Howard take when dealing with customer requests?

(see the answer key)

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