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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) Athena.
(b) Bialetti.
(c) DeLonghi.
(d) Faema.

2. What profession does Ron Margolis, the first investor of Il Giornale, have?
(a) Optometrist.
(b) Pediatrican.
(c) Obstetrician.
(d) Chiropractor.

3. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
(a) Lung cancer.
(b) Throat cancer.
(c) Bone cancer.
(d) Colon cancer.

4. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?
(a) Thirty.
(b) Fifty.
(c) Twenty.
(d) Forty.

5. What position does Arnie Prentice hold when he invests in Il Giornale?
(a) CEO of a Seattle law firm.
(b) Executive Consultant of a Seattle advertising firm.
(c) Co-Chairman of a Seattle financial services firm.
(d) District Manager of a Seattle manufacturing firm.

Short Answer Questions

1. At Starbucks, what kind of product does Howard strive to deliver?

2. What approach does Howard take when dealing with customer requests?

3. Where is the second Il Giornale store opened?

4. How does Howard describe the service in Starbucks stores when he first begins working there?

5. What does Howard believe a business should have at its core?

(see the answer key)

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