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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. How much money does Jerry Baldwin invest in Howard's coffee houses?
(a) $250,000.
(b) $200,000.
(c) $100,000.
(d) $150,000.

2. What city in Japan hosts the country's first Starbucks store?
(a) Kyoto.
(b) Nagasaki.
(c) Osaka.
(d) Tokyo.

3. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?
(a) Financial responsibility.
(b) Silent partner.
(c) Vision.
(d) The company's soul.

4. What year does Howard open the first Starbucks store in Japan?
(a) 1994.
(b) 1996.
(c) 1997.
(d) 1995.

5. What year is it when Howard begins to look for people with skills different than his own?
(a) 1990.
(b) 1989.
(c) 1991.
(d) 1988.

Short Answer Questions

1. What position does Arnie Prentice hold when he invests in Il Giornale?

2. What country experiences a severe frost that puts the coffee bean industry in jeopardy?

3. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?

4. What year does Howard realize that his idea of cafe style coffee houses is taking off?

5. What positions does Howard think would be better filled by people with skills different than his own?

(see the answer key)

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