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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. What year is it when Howard begins to look for people with skills different than his own?
(a) 1988.
(b) 1991.
(c) 1990.
(d) 1989.

2. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $750,000.
(b) $850,000.
(c) $950,000.
(d) $650,000.

3. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?
(a) Dramatically.
(b) They do not raise their prices at all.
(c) Slightly.
(d) Moderately.

4. Where is the second Il Giornale store opened?
(a) Vancouver.
(b) Seattle.
(c) Tacoma.
(d) Spokane.

5. What year does Howard open the first Starbucks store in Japan?
(a) 1997.
(b) 1995.
(c) 1994.
(d) 1996.

Short Answer Questions

1. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

2. According to Howard Behar, what can cause a company to lose sales?

3. What is Orin's part of the Starbucks trio?

4. What does Howard believe a business should have at its core?

5. How much money does Jerry Baldwin invest in Howard's coffee houses?

(see the answer key)

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