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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
(a) One.
(b) None.
(c) Two.
(d) Three.

2. Joining Howard and Orin, what is Howard Behar's role in the company?
(a) Vision.
(b) Silent partner.
(c) The company's soul.
(d) Financial responsibility.

3. How does Starbucks add flavor to the coffee it serves?
(a) Starbucks does not offer flavored coffee.
(b) It roasts the coffee beans with additional flavors added.
(c) It adds a flavored powder to the drink.
(d) It adds flavored syrup to the drink.

4. What profession does Ron Margolis, the first investor of Il Giornale, have?
(a) Pediatrican.
(b) Optometrist.
(c) Chiropractor.
(d) Obstetrician.

5. How much does Starbucks raise it's prices after the second freeze extends the crisis?
(a) Just over ten percent.
(b) Just under ten percent.
(c) Just over five percent.
(d) Just under five percent.

Short Answer Questions

1. What year is it when Howard begins to look for people with skills different than his own?

2. What country experiences a severe frost that puts the coffee bean industry in jeopardy?

3. Who suggests the name, Il Giornale, for Howard's new coffee houses?

4. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?

5. How was the store received in Japan?

(see the answer key)

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