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Lesson 1 (from Chapters 1 - 3)

Objective

Cayce Pollard is what can only be described as a 'cool hunter'.

The objective of this lesson is to examine the advantages a business would have if they employed or could find such a person.

Lesson

1) Initiate a class discussion into the qualities that determine who a cool hunter is. What does a job of that description entail? Do such freelance 'cool hunters' exist? How might a business find such a self employed market litmus paper for 'cool'?

2) Break the class into groups and debate what 'cool' is. How is 'cool' decided? What makes one product cool and another not?

3) In short essay form, explain how a person would decide what will work in advertising and business, and what won't? How valuable would such a person be to the advertising and marketing world?

4) In essay form, examine the changing styles and trends in just the last...

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