1. What does Zissner say is a common desire of every writer?
(a) To mae sure grammar is perfect.
(b) To take the long route to everything.
(c) To find shortcuts.
(d) To pay perfect attention to detail.

2. What should the lead in the first sentence do for a reader?
(a) It should capture the reader and force him or her to keep reading.
(b) It should tell the reader very little about the article, so he or she will continue reading.
(c) It should be very basic to hook in all types of readers.
(d) It should introduce the article informatively and let the reader know it will be a good read.

3. What should every paragraph end with?
(a) Every paragraph should end with a period.
(b) Every paragraph needs to have a hook or a cliffhanger that will lead the reader into the next paragraph.
(c) All paragraphs should repeat the first sentence.
(d) All paragraphs should end with a summary of the entire paragraph.

4. What does Zissner believe authors are fearful of in their writing?
(a) The reader not relating to them.
(b) Writing poorly.
(c) Stating where they live.
(d) Stating their true opinions, ideas, and judgments.

5. How does a thesaurus help with brainstorming?
(a) The book provides brainstorming exercises.
(b) Looking up a word leads to a list of related words and gives overal word choices and concepts.
(c) The book gives a list of unrelated words that weeds out the bad choices.
(d) There are pictures of mindmaps within each thesaurus.