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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. The Critical _________ bike rides was a movement which began in San Francisco in 1992 and spread throughout the globe.

2. Long term jobs are now being replaced with _________workers who are supplied by staffing agencies.

3. The National _________ Committee has been the most successful in creating cracks in the branded economy.

4. ___________make up a large percentage of the workers for Microsoft and other software companies.

5. Which female magazine decided to go advertisement free in order to show its support of women and their own right to decide what they want to buy?

Short Essay Questions

1. What were some of the activities that the RTF group would do in order to reclaim public space?

2. In order to come up with the financial resources to pay for advertising, what do businesses have to do to cut costs?

3. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

4. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

5. Who were some of the groups that police were able to break up in England during the 1990s?

6. What is the broader goal of culture jamming, according to Klein in her book?

7. What are some of the examples of the impermanence of jobs in the United States, according to Klein?

8. What was the primary goal of the RTF, or Reclaim the Streets, movement which began in England?

9. What are some of the results of the mass shutdowns of American factories and production lines?

10. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Companies thrive on accessing customers in as many ways as possible, implanting their advertising in the minds of the people.

Part 1: How do you think companies succeed in their current marketing strategies? Cite one company example.

Part 2: How do you think companies fail in their current marketing strategies? Cite one company example.

Part 3: Why you think advertising is still so prevalent in the modern world? Do you think it's necessary?

Essay Topic 2

The introduction of logos began to create a further connection to the idea of brands and brand names.

Part 1: Why do you think that logos have become so effective in terms of relating to customers?

Part 2: Do you purchase items based on the brand's logo?

Part 3: What happens when a person wears a number of logos or carries around items which have logos on them?

Essay Topic 3

The teenager became the focus of advertising in the early 1990s, as companies began to realize the long term effectiveness of such a campaign.

Part 1: Why do you think the teenager is an important consumer group?

Part 2: Do you think the teenager is an important consumer group today as well? Why or why not?

Part 3: What group is the focus of many marketing campaigns today, in your opinion?

(see the answer keys)

This section contains 729 words (approx. 3 pages at 300 words per page) View a FREE sample