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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Those who work at a Starbucks or a Borders are working there until they can __________________.

2. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?

3. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.

4. Contracted ________ work is becoming the norm for many companies, according to the findings of Klein.

5. Attempts by employees in third world countries to unionize are hampered by high _________ and the threat to close the facility.

Short Essay Questions

1. What are some of the results of the mass shutdowns of American factories and production lines?

2. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

3. Why weren't women able to feed their children milk as they were growing up in the sweatshop conditions?

4. In order to come up with the financial resources to pay for advertising, what do businesses have to do to cut costs?

5. How does the health care industry begin to incorporate the idea of impermanent workers?

6. What are some of the examples of the impermanence of jobs in the United States, according to Klein?

7. Who were some of the groups that police were able to break up in England during the 1990s?

8. How did the National Labor Committee begin to expose the atrocities taking place in factories around the world?

9. What is culture jamming and what does it do for society?

10. What is the focus of the Adbuster activities now rather than just focusing on the content or the techniques of advertisers?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The teenager became the focus of advertising in the early 1990s, as companies began to realize the long term effectiveness of such a campaign.

Part 1: Why do you think the teenager is an important consumer group?

Part 2: Do you think the teenager is an important consumer group today as well? Why or why not?

Part 3: What group is the focus of many marketing campaigns today, in your opinion?

Essay Topic 2

The Internet now can custom tailor a person's online experience by posting ads relating to keywords the computer user has used before.

Part 1: Why do you think advertising is so prevalent online today?

Part 2: How do you think advertisers are being too heavy handed in their advertising online today?

Part 3: Do you think you have bought more items today because of Internet advertising?

Essay Topic 3

While the consumer market may appear to be filled with choices, this is not necessarily the case.

Part 1: Why is it that consumer choices have actually diminished as companies have grown larger?

Part 2: How do you think the market might change if there were fewer choices available?

Part 3: Do you prefer to have a lot of choices when you shop or fewer choices? Why?

(see the answer keys)

This section contains 698 words (approx. 3 pages at 300 words per page) View a FREE sample