No Logo: Taking Aim at the Brand Bullies Test | Final Test - Hard

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.

No Logo: Taking Aim at the Brand Bullies Test | Final Test - Hard

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In August of 1995, a sweatshop was raided in ___________, one which held 72 Thai garment workers in bonded slavery.

2. The London RTSers say that their goal is for participants to inspire each other to visualize industrial _________.

3. What isn't being offered to many workers today, which saves the corporations millions and keeps stockholders happy?

4. Those against corporations have been joined by those who are fighting for the ___________ as many of the issues are the same.

5. Workers, both skilled and unskilled, do not embrace _________ to their employers anymore, it seems.

Short Essay Questions

1. Why weren't women able to feed their children milk as they were growing up in the sweatshop conditions?

2. What might an American manager of a foreign factory be able to enjoy in this factory zone?

3. What were some of the activities that the RTF group would do in order to reclaim public space?

4. How does the health care industry begin to incorporate the idea of impermanent workers?

5. What is the overall concept behind corporate and culture jamming?

6. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

7. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

8. What does Klein say is the new corporate philosophy since the introduction of branding?

9. Who were some of the companies which were exposed for their third world atrocities by investigative reporters?

10. What was the technique used by reporters to help expose the atrocities of factory conditions?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Companies have chosen to reduce costs in production in order to promote the brands.

Part 1: What happens when production costs are reduced in order to promote a brand?

Part 2: Do you think it's a good idea to reduce production costs in order to sell a better experience?

Part 3: What might happen if the production costs were not reduced in any way?

Essay Topic 2

The concept of the branded loop is one in which customers can find themselves feeling trapped.

Part 1: Explain what the concept of the branded loop is, what it means, and how it impacts shopping.

Part 2: Do you think it's fair for companies to have so many opportunities to sell the same items again and again?

Part 3: Why do you think companies always look for ways to resell to customers? Is this necessary?

Essay Topic 3

Many more people are working at home these days or companies are contracting out work overseas.

Part 1: What are some of the benefits of having employees who do not work in a building?

Part 2: What are some of the downsides of having employees who are not on site?

Part 3: Why do you think the companies are turning away from having all of the employees in one place?

(see the answer keys)

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