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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.

2. Some corporations have even paid college students to talk up their ___________ while being paid to do so.

3. When was the first Disney store created in order to begin the idea of a brand experience?

4. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.

5. The goal of branding was to establish a/an _____________ connection between the customer and the product.

Short Essay Questions

1. In order to market brands to teens, what did businesses realize they would need to do with their products and promotions?

2. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

3. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

4. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

5. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

6. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

7. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

8. What are some political ramifications of sponsorships in the eye of the public?

9. Who does Klein consider to be some of the winners in terms of marketing to teens in the 1990s?

10. What are some of the ways in which entire buildings can be used to help with branding campaigns?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

It's surprising to some that corporations as a whole are not actually growing as much as they might seem to be. Since they are merging and downsizing, they are simply becoming larger and tighter versions of themselves.

Part 1: How do you feel about the idea of corporate merging?

Part 2: Why do you think companies are interested less in expanding and more in creating larger shares of the market through merges?

Part 3: How do you think the world would change if mergers were not allowed to occur?

Essay Topic 2

Companies have chosen to reduce costs in production in order to promote the brands.

Part 1: What happens when production costs are reduced in order to promote a brand?

Part 2: Do you think it's a good idea to reduce production costs in order to sell a better experience?

Part 3: What might happen if the production costs were not reduced in any way?

Essay Topic 3

The Internet now can custom tailor a person's online experience by posting ads relating to keywords the computer user has used before.

Part 1: Why do you think advertising is so prevalent online today?

Part 2: How do you think advertisers are being too heavy handed in their advertising online today?

Part 3: Do you think you have bought more items today because of Internet advertising?

(see the answer keys)

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