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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

2. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.

3. Many more people were buying __________ brands in order to save money during tighter times in the market.

4. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?

5. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.

Short Essay Questions

1. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

2. What can no media venue exist without, according to Klein's findings in this particular book?

3. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

4. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

5. What are some of the ways in which entire buildings can be used to help with branding campaigns?

6. What are some political ramifications of sponsorships in the eye of the public?

7. How was brand expansion fostered further by governments at all levels?

8. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

9. What are large corporations doing in the context of films in order to advertise their products?

10. Who does Klein consider to be some of the winners in terms of marketing to teens in the 1990s?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Companies want to create a customer experience, not just a singular shopping experience.

Part 1: What happens when a customer has an experience, rather than just shopping to get what they need?

Part 2: Do you think the customer experience is important to you?

Part 3: Why do you think companies want to turn their products into a lifestyle instead of just items?

Essay Topic 2

Companies have chosen to reduce costs in production in order to promote the brands.

Part 1: What happens when production costs are reduced in order to promote a brand?

Part 2: Do you think it's a good idea to reduce production costs in order to sell a better experience?

Part 3: What might happen if the production costs were not reduced in any way?

Essay Topic 3

While the consumer market may appear to be filled with choices, this is not necessarily the case.

Part 1: Why is it that consumer choices have actually diminished as companies have grown larger?

Part 2: How do you think the market might change if there were fewer choices available?

Part 3: Do you prefer to have a lot of choices when you shop or fewer choices? Why?

(see the answer keys)

This section contains 678 words (approx. 3 pages at 300 words per page) View a FREE sample