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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.

2. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.

3. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.

4. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.

5. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

Short Essay Questions

1. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

2. The activities of bundling services and items wasn't always the case, as anti-trust laws would have prevented these occurrences. During what era did the anti-trust laws become dismantled?

3. What are some of the ways in which entire buildings can be used to help with branding campaigns?

4. Give an example of what co-branding might look like for a corporation or a business.

5. Why did brand names come to be in the market as companies continued to produce goods for consumers to buy?

6. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

7. What had to happen in businesses when they realized that traditional advertising was not enough?

8. What is the reason why most corporations for most of the Twentieth century were growing in size?

9. What are the factors which serve to restrict the choice of consumers in the market?

10. How does Barnes and Noble create the concept of a branded store for consumers?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Companies research the customers they expect to have, trying to learn more about their habits, their goals, and their ideas about life.

Part 1: Why do you think this customer research is so important for companies to do?

Part 2: How do you think advertising might be different if the research wasn't being done by the companies?

Part 3: Does it seem to be fair to research customers in order to tailor advertisements to their needs?

Essay Topic 2

Companies thrive on accessing customers in as many ways as possible, implanting their advertising in the minds of the people.

Part 1: How do you think companies succeed in their current marketing strategies? Cite one company example.

Part 2: How do you think companies fail in their current marketing strategies? Cite one company example.

Part 3: Why you think advertising is still so prevalent in the modern world? Do you think it's necessary?

Essay Topic 3

While the consumer market may appear to be filled with choices, this is not necessarily the case.

Part 1: Why is it that consumer choices have actually diminished as companies have grown larger?

Part 2: How do you think the market might change if there were fewer choices available?

Part 3: Do you prefer to have a lot of choices when you shop or fewer choices? Why?

(see the answer keys)

This section contains 727 words (approx. 3 pages at 300 words per page) View a FREE sample