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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.
(a) Factory.
(b) Service.
(c) Technology.
(d) Professional.

2. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.
(a) Adidas.
(b) Reebok.
(c) Puma.
(d) Nike.

3. Agent Blackberry of the Bionic Baking Brigade says to many corporate leaders, "To their lies, we respond with _______."
(a) Anger.
(b) Action.
(c) Pies.
(d) Protest.

4. Reverend Butts began his adbusting by __________ billboards in order to remove them from sight.
(a) Whitewashing.
(b) Burning.
(c) Protesting.
(d) Breaking down.

5. Which female magazine decided to go advertisement free in order to show its support of women and their own right to decide what they want to buy?
(a) Seventeen.
(b) Teen.
(c) Ms.
(d) Bust.

Short Answer Questions

1. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.

2. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.

3. The contemporary definitions of female ________ make those who witness these images begin to feel insecure and inadequate.

4. The shutdown of U.S. ___________ has continued over the years, causing towns to lose their economy and their tax base.

5. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.

Short Essay Questions

1. Why are the factories themselves walled off from the rest of the world and the general population of the area?

2. Who were some of the groups that police were able to break up in England during the 1990s?

3. What do governments in third world countries offer to American companies as incentives to move their production there?

4. What is the broader goal of culture jamming, according to Klein in her book?

5. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

6. What might an American manager of a foreign factory be able to enjoy in this factory zone?

7. How has billboard jamming been reborn in times of Internet and other forms of advertising?

8. Who were some of the violent dictatorships which were also highlighted as sweatshops were brought into the public eye?

9. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

10. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

(see the answer keys)

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