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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. ________ refused at one point to inform consumers of what foods were the product of genetic engineering, and still do to this day.
(a) Trader Joe's.
(b) Amy's.
(c) Monsanto.
(d) Whole Foods.

2. Which company actually approached Ralph Nader in order to get him to do a corporate spot in its ad campaign?
(a) Reebok.
(b) Adbusters.
(c) Nike.
(d) Greenpeace.

3. The local military and police stop any ___________ by those who are not actually workers at the factories.
(a) Exploitation.
(b) Ordering.
(c) Penetration.
(d) Protesting.

4. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.
(a) Protest.
(b) Raid.
(c) Takedown.
(d) Fire.

5. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.
(a) Adbusters.
(b) CNN.
(c) MTV.
(d) ABC.

Short Answer Questions

1. Even corporate _________ are for sale, moving from one company to another frequently, according to Klein.

2. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.

3. Foreign countries want to draw in foreign investors, so they have set up _____________.

4. Billboard __________ has now spread to hacking into Internet sites in order to show new messages.

5. __________ is one company which decided to disassociate itself from genetically modified foods after a series of protests.

Short Essay Questions

1. In order to come up with the financial resources to pay for advertising, what do businesses have to do to cut costs?

2. What were some of the activities that the RTF group would do in order to reclaim public space?

3. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

4. What does Klein say is the new corporate philosophy since the introduction of branding?

5. Who were some of the groups that police were able to break up in England during the 1990s?

6. How does the health care industry begin to incorporate the idea of impermanent workers?

7. What is culture jamming and what does it do for society?

8. What was the primary goal of the RTF, or Reclaim the Streets, movement which began in England?

9. What might an American manager of a foreign factory be able to enjoy in this factory zone?

10. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

(see the answer keys)

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