View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Many laid off workers are made to come back as ___________ in order to have their jobs, though at lower wages and no benefits.
(a) Temps.
(b) Full time managers.
(c) Interns.
(d) Contracted workers.

2. Workers, both skilled and unskilled, do not embrace _________ to their employers anymore, it seems.
(a) Loyalty.
(b) Branding.
(c) Long term commitments.
(d) Quality.

3. Thus, ____________ will be hooked up to an IV in the new billboards, showing the troubles with smoking.
(a) Marlboro Man.
(b) Joe Camel.
(c) Newport smokers.
(d) Capri Candi.

4. __________ is one company which decided to disassociate itself from genetically modified foods after a series of protests.
(a) Tesco.
(b) Kraft.
(c) Monsanto.
(d) Hormel.

5. The local military and police stop any ___________ by those who are not actually workers at the factories.
(a) Ordering.
(b) Penetration.
(c) Exploitation.
(d) Protesting.

Short Answer Questions

1. Those against corporations have been joined by those who are fighting for the ___________ as many of the issues are the same.

2. As a result of having so many more managers, the _________ class is beginning to diminish in size.

3. The National _________ Committee has been the most successful in creating cracks in the branded economy.

4. Long term jobs are now being replaced with _________workers who are supplied by staffing agencies.

5. In order for the branded system to work well, the employees must know little of the ___________ of the products they create.

Short Essay Questions

1. What is the focus of the Adbuster activities now rather than just focusing on the content or the techniques of advertisers?

2. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

3. How did the National Labor Committee begin to expose the atrocities taking place in factories around the world?

4. What was the technique used by reporters to help expose the atrocities of factory conditions?

5. Who were some of the violent dictatorships which were also highlighted as sweatshops were brought into the public eye?

6. How has billboard jamming been reborn in times of Internet and other forms of advertising?

7. Why are the factories themselves walled off from the rest of the world and the general population of the area?

8. How is the arrangement of the sweatshops said to be contractual and to absolve management from responsibility?

9. What does Klein say is the new corporate philosophy since the introduction of branding?

10. What is the broader goal of culture jamming, according to Klein in her book?

(see the answer keys)

This section contains 617 words (approx. 3 pages at 300 words per page) View a FREE sample