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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) Teen agents.
(b) New agents.
(c) Free agents.
(d) Change agents.

2. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Urban.
(b) Jazz.
(c) Hip hop.
(d) Prep.

3. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.
(a) Bottom line.
(b) Reputation.
(c) Attitude.
(d) Customers.

4. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.
(a) Run.
(b) Shoes.
(c) Roots.
(d) Race.

5. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?
(a) Reagan.
(b) Bush.
(c) Eisenhower.
(d) Nixon.

Short Answer Questions

1. When was the first Disney store created in order to begin the idea of a brand experience?

2. What did kids buy when the real version of a product was too expensive or too out of reach?

3. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.

4. Some corporations have even paid college students to talk up their ___________ while being paid to do so.

5. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.

Short Essay Questions

1. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

2. The activities of bundling services and items wasn't always the case, as anti-trust laws would have prevented these occurrences. During what era did the anti-trust laws become dismantled?

3. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

4. What are some of the ways in which entire buildings can be used to help with branding campaigns?

5. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

6. What does the strategy "Selection versus Choice" mean to those who are selling items to the everyday person?

7. What did companies do in response to the consumers' needs for improvements in their lives?

8. Who does Klein consider to be some of the winners in terms of marketing to teens in the 1990s?

9. What is at risk as the media becomes more intertwined with the larger companies who are trying to advertise?

10. What became commonplace in the public school systems as a result of the appeal of branding concepts?

(see the answer keys)

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