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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Classes.
(b) Trends.
(c) Books.
(d) Brands.

2. Large corporations give money to movie makers in order to get their products prominently featured in __________.
(a) Books.
(b) Movies.
(c) Billboards.
(d) Commercials.

3. The introduction of ____________ helps to create synergy, but also drives out smaller stores who cannot compete.
(a) The Internet.
(b) Superstores.
(c) Price cutting.
(d) Malls.

4. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?
(a) Sponsorship.
(b) Anti-trust.
(c) Capital funding.
(d) Drug.

5. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.
(a) Passion.
(b) Music.
(c) Speech.
(d) Consumerism.

Short Answer Questions

1. ___________ is described as the active elimination and suppression of material.

2. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.

3. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.

4. ___________ is about hawking a product, according to some in the industry.

5. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

Short Essay Questions

1. What is the reason why most corporations for most of the Twentieth century were growing in size?

2. What are large corporations doing in the context of films in order to advertise their products?

3. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

4. In order to market brands to teens, what did businesses realize they would need to do with their products and promotions?

5. How was brand expansion fostered further by governments at all levels?

6. What is helping to cause more people to speak up about the growing takeover of business by larger corporations?

7. How have some corporations consumed public space as well, according to Klein in this book?

8. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

9. The activities of bundling services and items wasn't always the case, as anti-trust laws would have prevented these occurrences. During what era did the anti-trust laws become dismantled?

10. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

(see the answer keys)

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