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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.
(a) Reebok.
(b) Adidas.
(c) Nike.
(d) Puma.

2. Rob Lieber noted that the time of considering yourself an ___________ has passed. Rather, he notes that people should consider themselves as service providers.
(a) Asset to a company.
(b) Entrepreneur.
(c) Able bodied worker.
(d) Employee.

3. When ________ got wind that people were going to publicly ignore their company, their form letters came to a halt.
(a) Target.
(b) Nike.
(c) Reebok.
(d) Gap.

4. Students on many college campuses are beginning to question the ________ arrangements as well as the partnerships in the universities.
(a) Campus.
(b) Sponsorship.
(c) Class.
(d) Teacher.

5. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.
(a) Human Resources.
(b) Benefits.
(c) Billing.
(d) Production.

6. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.
(a) Technology.
(b) Service.
(c) Factory.
(d) Professional.

7. In response to the weakening opportunities for the everyday person to get ahead, a sense of anti-corporate ___________ emerges.
(a) Commercials.
(b) Militancy.
(c) Activism.
(d) Democracy.

8. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.
(a) Labor pool.
(b) Slums.
(c) Companies.
(d) Sweatshops.

9. Reverend Butts began his adbusting by __________ billboards in order to remove them from sight.
(a) Burning.
(b) Breaking down.
(c) Protesting.
(d) Whitewashing.

10. __________, at the time of the printing of the book, had its own culture jamming site on the Internet, filed under 'alternative.'
(a) TNT.
(b) AOL.
(c) Google.
(d) Yahoo!.

11. In order for the branded system to work well, the employees must know little of the ___________ of the products they create.
(a) Quality.
(b) Origin.
(c) Advertising.
(d) Marked lives.

12. Agent Blackberry of the Bionic Baking Brigade says to many corporate leaders, "To their lies, we respond with _______."
(a) Action.
(b) Pies.
(c) Protest.
(d) Anger.

13. Workers, both skilled and unskilled, do not embrace _________ to their employers anymore, it seems.
(a) Loyalty.
(b) Long term commitments.
(c) Branding.
(d) Quality.

14. The local military and police stop any ___________ by those who are not actually workers at the factories.
(a) Ordering.
(b) Protesting.
(c) Exploitation.
(d) Penetration.

15. The McDonald's trial was never about winning in court, it was about using the _______ to win over the public.
(a) Corporation.
(b) Settlement money.
(c) Courts.
(d) Time.

Short Answer Questions

1. During which period of time was there a successful attack on the practice of advertising?

2. The shutdown of U.S. ___________ has continued over the years, causing towns to lose their economy and their tax base.

3. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.

4. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.

5. Long term jobs are now being replaced with _________workers who are supplied by staffing agencies.

(see the answer keys)

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