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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.
(a) Prison.
(b) Loop.
(c) Company.
(d) Name.

2. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.
(a) Teachers.
(b) Borders.
(c) Barnes and Noble.
(d) Walden.

3. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.
(a) Bombing.
(b) Grouping.
(c) Infiltrating.
(d) Clustering.

4. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Identity.
(b) Tradition.
(c) Truth.
(d) Space.

5. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.
(a) Cup.
(b) Cookie.
(c) Coffee shop.
(d) Sale.

6. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.
(a) Distribution.
(b) Mom and pop.
(c) Shopping.
(d) Indie.

7. "Branding in its truest and most advanced incarnations is about corporate _______________."
(a) Understanding.
(b) Transcendence.
(c) Belligerence.
(d) Organization.

8. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.
(a) Nature.
(b) Tree.
(c) Forest.
(d) Money.

9. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.
(a) Automatic.
(b) Lifestyle.
(c) Family.
(d) Shopping.

10. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Computers.
(b) Inventions.
(c) Books.
(d) Machines.

11. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Hip hop.
(b) Urban.
(c) Prep.
(d) Jazz.

12. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) New agents.
(b) Teen agents.
(c) Change agents.
(d) Free agents.

13. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.
(a) Stock sales.
(b) Mergers.
(c) Loans.
(d) Shutdowns.

14. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Advertisements.
(b) Toys.
(c) Colors.
(d) Messages.

15. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.
(a) Cable channels.
(b) Corporations.
(c) Publishers.
(d) Movie stations.

Short Answer Questions

1. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.

2. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.

3. Large corporations give money to movie makers in order to get their products prominently featured in __________.

4. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.

5. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

(see the answer keys)

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