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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.
(a) Publishers.
(b) Corporations.
(c) Movie stations.
(d) Cable channels.

2. Once an executive has trimmed the company and saved money, he/she might move on to the next company, often leaving with a golden ________.
(a) Ring.
(b) Handshake.
(c) Trophy.
(d) Check.

3. In August of 1995, a sweatshop was raided in ___________, one which held 72 Thai garment workers in bonded slavery.
(a) Taiwan.
(b) Bangladesh.
(c) China.
(d) California.

4. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Classes.
(b) Books.
(c) Brands.
(d) Trends.

5. Attempts by employees in third world countries to unionize are hampered by high _________ and the threat to close the facility.
(a) Temperatures.
(b) Punishments.
(c) Turnover.
(d) Prices.

Short Answer Questions

1. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.

2. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?

3. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.

4. As a result of having so many more managers, the _________ class is beginning to diminish in size.

5. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.

(see the answer key)

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