View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.
(a) Competition.
(b) Funding.
(c) Board of directors.
(d) Logo.

2. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.
(a) Run.
(b) Shoes.
(c) Race.
(d) Roots.

3. Which female magazine decided to go advertisement free in order to show its support of women and their own right to decide what they want to buy?
(a) Bust.
(b) Seventeen.
(c) Teen.
(d) Ms.

4. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?
(a) Boardroom.
(b) Production.
(c) Store.
(d) Advertising.

5. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
(a) Joseph Campbell.
(b) Pete Jackson.
(c) George Lucas.
(d) Steven Spielberg.

Short Answer Questions

1. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

2. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.

3. Large corporations give money to movie makers in order to get their products prominently featured in __________.

4. The _________ has become the hottest commodity when it comes to the advertising culture.

5. "Branding in its truest and most advanced incarnations is about corporate _______________."

(see the answer key)

This section contains 234 words (approx. 1 page at 300 words per page) View a FREE sample